Brand Tone

Warm and Inviting, Inspirational and Faith-Driven, Caring and Compassionate, Authentic and Personal, Eco-Conscious and Health-Aware

Brand Values

• •Faith
• •Love and Compassion
• •Quality and Craftsmanship
• •Sustainability and Eco-Friendliness
• •Purpose and Mission-Driven
• •Well-being and Comfort

Best Practices

• •Always Weave in Warmth and Invitation: Use welcoming language. Phrases like "fill your home," "invite tranquility," "cozy up" help establish an inviting atmosphere.
• •Integrate Faith and Purpose Naturally: Where appropriate, connect scents and products to concepts of faith, hope, peace, and encouragement. Ensure this feels authentic and not forced. The mission should be a recurring theme, reminding customers of the impact of their purchase.
• •Emphasize the "Handmade with Love" Aspect: Highlight the personal touch, the small-batch nature, and the care that goes into each product. This reinforces quality and authenticity.
• •Maintain an Uplifting and Positive Voice: Even when discussing challenges (like the founder's journey or the needs of the children in India), frame it with hope and the positive impact the brand aims to make.
• •Clearly Communicate Natural and Eco-Friendly Benefits: Consistently mention the use of natural waxes (soy/coconut) and essential oils, and the clean-burning qualities. This appeals to health-conscious and environmentally aware consumers.

Social Perception

A High-Quality Artisan Brand, Ethical and Trustworthy, A Source of Uplifting and Pleasant Products, More Than Just a Candle Company, Aesthetic and Gift-Worthy

Copy Examples

• •Instagram Post (Image: A cozy living room scene with a Shine and Love candle burning): "Fill your home with more than just a beautiful scent. Fill it with warmth, peace, and the gentle reminder of God's love. Our hand-poured [Scent Name] candle, crafted with natural coconut wax, is designed to uplift your spirit and soothe your soul. ✨ Every flame a little beacon of hope. #ShineAndLoveCandles #FaithBasedHome #HandPouredWithLove #CoconutWaxCandles #HomeSanctuary"
• •Product Description (for a new Lavender & Chamomile candle): "Invite tranquility into your space with our 'Peaceful Moments' candle. Hand-poured with all-natural soy wax and infused with calming lavender and gentle chamomile essential oils, this candle is your perfect companion for quiet reflection and prayer. Let its serene aroma wash over you, creating an atmosphere of calm and encouraging your heart in faith. A portion of every purchase helps bring hope to children in need. #PeacefulMoments #LavenderChamomile #NaturalSoyCandles #PurposeDriven #ShineAndLove"
• •Email Newsletter Snippet (Subject: A Little Light for Your Week ✨): "Hey [Customer Name], Susie here! I just poured a fresh batch of our beloved 'Grace' candles, and it reminded me of the simple power of a flickering flame to bring comfort and a sense of His presence. Each candle we create at Shine and Love is a prayer, a hope to bring a little more light and love into your home and the world. Thank you for being part of our mission. Discover your moment of grace -> [Link to Product] #ShineAndLove #FaithJourney #HandcraftedGoodness #SupportSmallWithPurpose"
• •TikTok Video Concept (Showcasing the making of a "Hope" themed candle): *(Video shows hands carefully pouring wax, adding fragrance, and placing a wick. Upbeat, inspirational music plays. Text overlays appear.)* Text Overlay 1: "Pouring HOPE, one candle at a time." Text Overlay 2: "Natural ingredients, made with love & prayer." Text Overlay 3: "Creating scents that encourage your faith." Text Overlay 4: "Your purchase helps us shine a light for children in India. ✨" Caption: "Each candle is a little beacon of hope. 🙏 What does hope smell like to you? #ShineAndLoveCandles #CandleMaking #FaithInAction #SmallBusiness #PurposeDriven #CoconutWax"
• •Facebook Ad (Image: A collection of Shine and Love candles with their elegant packaging): "Looking for a gift that warms the heart and home? ✨ Shine and Love Candles offers beautifully scented, eco-friendly candles, hand-poured with love and a prayer. Perfect for birthdays, thank-yous, or simply to let someone know you're thinking of them. Plus, every purchase supports a beautiful cause. Shop our collection today and give the gift of light and love. [Link] #GiftsThatGiveBack #ShineAndLove #FaithInspiredGifts #EcoFriendlyLiving #HandmadeLuxury"