Brand Tone

Youthful and Trendy, Creative and Expressive, Informal and Approachable, Passionate and Enthusiastic, Community-Oriented

Brand Values

• •Creativity and Originality
• •Quality
• •Self-Expression
• •Fun and Playfulness
• •Brazilian Identity

Best Practices

• •Stay Authentic and Relatable: Use language that resonates with your target audience (youthful, pop-culture savvy). Incorporate humor, slang (appropriately), and an informal, conversational style. Avoid overly corporate or stiff language.
• •Emphasize Visual Storytelling: Let the sticker designs and their applications do a lot of the talking. Accompany strong visuals with concise, punchy copy that enhances the image or video's message, especially on platforms like Instagram and TikTok.
• •Highlight Uniqueness and Quality: Consistently reinforce the originality of the artwork (artist collaborations, custom options) and the physical attributes of the stickers (durability, water/scratch resistance). This builds trust and justifies the purchase.
• •Foster Community Engagement: Actively respond to comments and messages. Run contests, feature user-generated content, and spotlight partner artists. Make your audience feel like part of the "Inkstickers vibe."
• •Be Playful but Purposeful: While maintaining a fun and creative tone, ensure that the core message about product benefits (self-expression, quality, unique designs) is always clear. Every piece of copy should have a purpose, whether it's to entertain, inform, or drive a sale.

Social Perception

A provider of high-quality and durable stickers, A brand with a diverse and appealing range of unique designs, Customer-focused and responsive, Creative and aligned with current trends, A platform that supports artists.

Copy Examples

• •Headline: Unleash Your Vibe. ✨ Body: Your laptop, water bottle, and life are looking a little bland. Fix that. Slap on an Inksticker and show the world what you're made of. Waterproof, scratch-proof, and 100% awesome. Shop original art. Platform: Instagram Post / Website Banner
• •Headline: Don't Just Like It, STICK It! Body: Got an idea? A favorite band? A weird inside joke? Turn it into a sticker! Our custom stickers are tough enough to handle your adventures (and coffee spills). Let's get personal. Platform: Facebook Ad / Website Customization Page
• •Headline: Warning: May Cause Extreme Coolness. 😎 Body: Our latest drop of artist-collab stickers just hit the site. From tattooed princesses to crazy food monsters, find your next obsession. Warning: side effects include instant street cred. Platform: TikTok Video Caption / Email Newsletter
• •Headline: Your Gear Called. It Wants More Stickers. Body: Seriously, it's begging. Give your phone, notebook, or skateboard the upgrade it deserves with vibrant, durable designs that scream YOU. Born in Brazil, ready for your world. Platform: Instagram Story / Twitter Post
• •Headline: Boring Surfaces are a Crime. We're the Cure. 🤘 Body: Life's too short for blank spaces. Inkstickers: premium quality, killer designs, and a whole lotta personality. What will you stickerbomb first? #InkYourWorld Platform: General Social Media / Website Slogan