Brand Tone

Convenient, Connecting, Caring, Reliable

Brand Values

• •Convenience
• •Connection
• •Trust and Reliability
• •Support for Local Community/Economy
• •Customer Service
• •Accessibility

Best Practices

• •Emphasize Connection: Consistently use language that highlights the bridge MySamoa.co creates between people overseas and their loved ones in Samoa (e.g., "send your love," "connect with family," "bridge the distance").
• •Highlight Convenience and Ease: Use clear, straightforward language that underscores how simple and user-friendly the service is (e.g., "shop with ease," "hassle-free," "your one-stop shop").
• •Show Reliability and Trust: Incorporate words that build confidence, such as "trusted," "secure," "reliable delivery," "verified," especially when discussing transactions and partnerships with local vendors.
• •Maintain a Caring and Supportive Voice: Infuse empathy into customer communications. Acknowledge the desire to care for family from afar. Use warm and friendly language.
• •Spotlight Local Samoan Benefit: Where appropriate, subtly mention the support for local Samoan businesses and the community, reinforcing its role as a local enabler (e.g., "shop local Samoan stores," "supporting our community").

Social Perception

Helpful and Essential Service, Local Enabler, Convenient One-Stop-Shop

Copy Examples

• •Headline: Send Love to Samoa, Simplified. Groceries, Gifts & More – Delivered. Body: Missing family back home? With MySamoa.co, it's easy to send everyday essentials, special treats, and thoughtful gifts directly to your loved ones in Upolu and Savai'i. Shop trusted local stores, all in one place. Reliable, fast, and caring – just like family.
• •Social Media Post: 💛 Brighten their day in Samoa! 🇼🇸 From fresh groceries for the `aiga (family) to that perfect birthday voucher, MySamoa.co connects you. Shop online with ease and trust us to deliver your care. #MySamoa #ShopForSamoa #ConnectingHearts
• •Email Subject: Your Hassle-Free Way to Support Loved Ones in Samoa Body: Life gets busy, but staying connected to your family and friends in Samoa shouldn't be hard. MySamoa.co offers a secure and convenient online marketplace to buy from Samoa's best local stores. Send groceries, pay a bill via voucher, or simply show you care. We're here to help you, every step of the way.
• •Website Banner: MySamoa.co: Your Trusted Partner for Shopping in Samoa. Fast, Secure, and Always Caring.
• •Promotional Copy for a Deal: Stock up their pantry and save! 🥫🍞 Get 10% off all grocery bundles this week when you shop for Samoa on MySamoa.co. We make it easy to provide for your loved ones from anywhere in the world. #MySamoaDeals #SupportLocalSamoa