Brand Tone

Elegant, Sophisticated, Artistic, Creative, Aspirational, Confident, Playful & Trendy (on TikTok)

Brand Values

• •Luxury & Quality
• •Artisanal Craftsmanship
• •Elegance & Sophistication
• •Individuality & Style Enhancement
• •Contemporary Aesthetics

Best Practices

• •Embrace 'Luxury' Language: Consistently use words that evoke sophistication, quality, and exclusivity (e.g., 'artisanal,' 'meticulously crafted,' 'celestial,' 'elegance,' 'bespoke,' 'refined,' 'mastery').
• •Tell a Story with Descriptions: Use evocative and descriptive language that paints a picture and connects with the aspirational desires of the target audience.
• •Adapt to the Platform, Not the Core Tone: While TikTok content can be more playful and trend-driven, the underlying message of luxury, quality, and artistic design should remain.
• •Showcase the Craftsmanship: Highlight the handmade and artisanal nature of the nails, emphasizing the skill and care involved in their creation.
• •Focus on Individuality and Style: Position the nails as a means to enhance personal style and express individuality.

Social Perception

A luxury brand offering high-quality, handcrafted, and reusable press-on nails that enhance personal style with elegance and sophistication.

Copy Examples

• •"Artisanal mastery in wearable nail art."
• •"100% Handmade & Reusable Nails."
• •"Sophisticated blend of elegance and passion."
• •"Captivating allure of golden hues and refined textures."
• •"Enhance your personal style with every stroke of artistry."