Brand Tone

Aspirational & Quality-Focused, Customer-Centric & Traditional, Potentially Inconsistent

Brand Values

• •Heritage & Tradition
• •Quality Craftsmanship
• •Aesthetic & Design
• •Customer Satisfaction (Stated)
• •Value (Price-Quality Balance)

Best Practices

• •Embrace Heritage with a Modern Voice: Consistently reference the 1952 founding and family tradition, but frame it within a context of current design trends and timeless quality. Avoid sounding outdated; instead, emphasize experience and enduring value.
• •Focus on "Quality" and "Craftsmanship" with Specifics: Instead of just saying "high quality," use descriptive language that evokes the materials (e.g., "lustrous silk," "natural wool," "intricate hand-knotting"). This reinforces the premium aspect of the brand.
• •Align Visuals and Text: Ensure that the imagery used in advertising and social media matches the sophisticated and quality-focused tone of the copy. Product photography should be professional and aspirational.
• •Address Customer Service Proactively in Communications (Subtly): While ad copy focuses on aspiration, website FAQs and customer service communications should be exceptionally clear, transparent, and reassuring, especially regarding delivery and product care. This can help bridge the gap highlighted by negative reviews. The tone should be empathetic and solution-oriented.
• •Maintain Consistency Across All Channels: Whether it's a website banner, a social media post, an email newsletter, or an in-store sign, the core brand voice (emphasizing quality, heritage, artistry) should be recognizable. Develop a style guide for all marketing communications.

Social Perception

Mixed Perception: Positive (reputable source for beautiful and high-quality carpets) and Negative (issues with customer service, delivery reliability, and post-purchase satisfaction)

Copy Examples

• •Delibaşlar Halı: Weaving Stories Since 1952. Discover a legacy of craftsmanship in every thread. For over 70 years, Delibaşlar Halı has adorned homes with carpets that blend timeless tradition and contemporary artistry. Explore collections inspired by art, architecture, and the enduring beauty of quality.
• •More Than a Carpet, It's a Masterpiece for Your Floor. At Delibaşlar Halı, we believe your floor deserves the finest. From luxurious hand-woven silks to durable, exquisitely designed machine-made rugs, each piece is crafted with meticulous care and superior materials. Elevate your space with enduring elegance.
• •The Art of Living, Woven for You. Inspired by the rich tapestry of culture and design, Delibaşlar Halı offers unique collections that speak to your individual style. Find the perfect expression of art and comfort, backed by generations of expertise. Quality you can feel, designs you'll adore.
• •Uncompromising Quality, Unforgettable Style. Why settle for ordinary? Delibaşlar Halı sources the finest materials and employs skilled artisans to bring you carpets of distinction. Experience the perfect blend of durability, beauty, and unique pricing. Step into a world of refined taste.
• •From Our Family to Yours: A Tradition of Beautiful Floors. Since 1952, Delibaşlar Halı has been committed to bringing warmth, comfort, and style to homes. We understand the importance of quality that lasts. Let our heritage of excellence become a part of your home's story.