Brand Tone

Knowledgeable, Practical, Approachable, Enthusiastic

Brand Values

• •Empowerment & Independence
• •Quality & Reliability
• •Expertise & Support
• •Sustainability (Implicit)
• •Community

Best Practices

• •Develop a Style Guide: outlining your brand voice, key terminology and a do's and don'ts list for language.
• •Focus on How-To and Solutions: Frame content around helping customers solve problems or achieve their goals.
• •Incorporate User-Generated Content (UGC) and Testimonials: Sharing customer stories, builds, and positive reviews naturally injects enthusiasm and approachability.
• •Train Your Team: Ensure anyone writing copy understands and can apply the brand's tone. Regular training or refreshers can help.
• •Be an Active Part of the Community: Engage genuinely in conversations on social media and forums. Answer questions, offer advice, and show that Ofty is run by people passionate about the lifestyle.

Social Perception

Positive. Trusted Resource. Niche Specialist. Responsive

Copy Examples

• •Dreaming of off-grid adventures? ☀️ Power your freedom with our latest range of [Specific Product, e.g., High-Efficiency Solar Panels]! Built for reliability and easy installation, so you can focus on the journey ahead. Got questions? Our experts are here to help you choose the perfect setup. Tap to explore and get your project started! #Ofty #OffGridLiving #VanLifeSolar #AdventureReady
• •Van conversion heating sorted! 🔥 Our new blog post breaks down everything you need to know about choosing and installing the ideal diesel heater for your camper. Stay warm, explore further. Link in bio for the full guide! #CampervanHeat #DIYVanBuild #OftyExperts #WinterVanLife
• •Your Ultimate Off-Grid Power Solution Awaits! ⚡️ Hey [Customer Name], ready to take your adventures further or embrace true energy independence? At Ofty, we're passionate about empowering your off-grid dreams. Discover our curated selection of [Product Category, e.g., Portable Power Stations] – designed for every journey.
• •Wow! Check out this incredible van build by @[CustomerTag] using our [Product Mention]! 😍 We love seeing your projects come to life. Tag us in your Ofty-powered adventures for a chance to be featured! #OftyCommunity #VanLifeInspo #CustomerBuilt
• •Your Trusted Partner for Off-Grid Living. Expert Advice. Quality Gear. Fast UK Delivery. Build your independence with Ofty.