Brand Tone

Elegant, Aspirational, Informative, Accessible

Brand Values

• •Quality
• •Elegance & Style
• •Craftsmanship
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Highlight value, quality for the price, and the ease of shopping.
• •Be Descriptive and Informative (Especially for Products): Clearly communicate fabric details, embroidery work, and what’s included in a set (e.g., 2-piece, 3-piece).

Social Perception

Eshmeen is perceived as a fashion brand focused on elegance, offering timeless, high-quality pieces while aiming to make fashion accessible without compromising quality.

Copy Examples

• •Our premium quality Lawn, adorned with delicate Chikankari work, offers both comfort and unparalleled style for your everyday moments and special occasions.
• •Experience accessible luxury.
• •The 'Bareeze Azure Glory' 2-piece: A testament to fine craftsmanship.
• •Fashion meets elegance.
• •Timeless and chic fashion that celebrates individual style and confidence.