Brand Tone

Friendly and Reliable

Brand Values

• •Customer Satisfaction
• •Reliability
• •Accessibility
• •Nationwide Reach
• •Transparency

Best Practices

• •Maintain a consistent tone across all platforms, whether informative, friendly, or slightly playful.
• •Emphasize nationwide delivery and humanized customer service in all communications.
• •Highlight the availability of free shipping to Brazil.
• •Clearly state estimated delivery times (7-15 days) for products to manage customer expectations.
• •Encourage user-generated content and reviews to build social proof and trust.

Social Perception

A relatively new but reliable online store, focusing on customer satisfaction and nationwide accessibility.

Copy Examples

• •"Free shipping to all of Brazil! Get your favorite products delivered right to your doorstep."
• •"We offer humanized customer service. Contact us with any questions or concerns!"
• •"Nationwide delivery ensures that you can shop with us from anywhere in Brazil."
• •"Estimated delivery in 7-15 days. We'll keep you updated on your order status."
• •"Shop confidently with Escolha Certa, your trusted online store since 2024!"