Brand Tone

Expressive and Individualistic, Direct and Passionate, Trendy and Fashion-Forward, Quality-Conscious, Customer-Focused and Friendly

Brand Values

• •Self-Expression & Individuality
• •Quality & Comfort
• •Style & Trendiness
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email marketing, or customer service interactions, the tone should remain recognizably "99Xtreme."
• •Highlight how the designs help them stand out.
• •Be assertive (but not arrogant) in claims about style and durability.
• •Maintain a balance between expressiveness and clarity to effectively communicate product features and benefits.
• •Use customer testimonials or reviews to reinforce the brand's commitment to quality and customer satisfaction.

Social Perception

Trusted online destination for fashion-forward apparel that allows for personal expression.

Copy Examples

• •Unleash Your Inner Viking: Our 'Viking Blood Runs Through My Veins' T-Shirt lets you express your heritage with pride.
• •Express yourself without limits. Our unique and trendy clothing is designed to reflect your unique style and personality.
• •Experience the ultimate in comfort and style with our premium quality apparel, crafted for durability and designed to turn heads.
• •Join the 99Xtreme family and discover a seamless shopping experience, where your satisfaction is our top priority.
• •We're not just selling clothes, we're empowering you to make a statement. Be bold, be authentic, be 99Xtreme.