Brand Tone

Scientific yet Accessible, Reassuring and Hopeful

Brand Values

• •Efficacy and Results
• •Science and Innovation
• •Youthfulness and Rejuvenation
• •Quality Ingredients
• •Gentleness (suitability for sensitive skin)

Best Practices

• •Focus on Benefits, Backed by Science: Always tie product features (like "hyaluronic acid") to tangible customer benefits ("intensely hydrated, plumper skin").
• •Ensure clarity and ease of understanding for the target audience.
• •Highlight visible results in skin hydration, softness, and wrinkle reduction.
• •Emphasize the use of high-quality ingredients like hyaluronic acid, marine collagen, and peptides.
• •Maintain a consistent tone across all platforms, reflecting scientific accuracy and consumer accessibility.

Social Perception

Positive for users seeking anti-aging solutions. Association with Shiseido lends credibility and a perception of quality.

Copy Examples

• •ELIXIR YOUNG - Hyaluronic Acid Serum: Experience intensely hydrated, plumper skin with our potent hyaluronic acid formula. Diminish fine lines and reveal a youthful radiance.
• •Elixir Young Skin Booster Nano-Needles Eye Patches: Awaken to revitalized, brighter eyes. Our patented nano-needle technology delivers targeted anti-aging treatment for visible results.
• •Discover the Elixir Day Care Revolution Tone Up UV Protector: Protect your skin from daily damage while achieving a radiant and even skin tone.
• •Unlock the secret to youthful skin with Elixir Young. Our cutting-edge collagen research ensures significant improvement in skin hydration and a visible reduction of wrinkles.
• •Elixir: The miracle drop for beauty regardless of age. Our luxurious blend of hyaluronic acid and marine collagen rejuvenates and revitalizes your skin.