Brand Tone

enthusiastic, adventurous, and family-friendly. It also conveys a sense of expertise, quality, and heritage

Brand Values

• •Quality and Performance: Emphasizing high-quality materials, cutting-edge technology, and performance-driven design.
• •Adventure and Enjoyment: Promoting the thrill and fun of watersports and outdoor activities.
• •Family: Positioning products as suitable for family enjoyment and creating lasting memories.
• •Innovation: Highlighting a history of innovation in watersports gear.
• •Customer-Centric Approach: Stating a commitment to customer satisfaction and support.
• •Passion for the Outdoors: Reflecting a deep appreciation for outdoor adventure.
• •Durability: Ensuring products are built to last.

Best Practices

• •Always Emphasize Adventure and Enjoyment: Frame product benefits around the experience and thrill of watersports.
• •Maintain a Confident and Knowledgeable Voice: Reflect the brand's expertise and long history in the industry without being overly technical or alienating beginners.
• •Incorporate a Sense of Community and Family: Use language and imagery that resonates with families and groups enjoying watersports together.
• •Highlight Quality and Durability: Consistently mention the high-quality materials and construction that ensure long-lasting performance.
• •Keep it Positive and Inspiring: Use uplifting language that encourages people to get out on the water and try new things.

Social Perception

Connelly Skis is generally perceived as a reputable and established brand in the watersports community, known for producing reliable gear for various skill levels. It's seen as a brand that caters to both recreational users and those seeking higher performance. The New Zealand specific entity, through Indi Imports, aims to be recognized for bringing these quality international brands to the local market.

Copy Examples

• •Make this summer unforgettable. Connelly Skis NZ brings you top-quality watersports gear for the whole family. Dive into adventure! #ConnellyNZ #FamilyFun #WaterSports
• •Experience the thrill of the ride. With over 50 years of innovation, Connelly delivers performance you can trust. Shop our latest collection. #ConnellySkis #Performance #Adventure
• •From calm lakes to coastal waves, your next adventure starts with Connelly. Durable gear, designed in NZ for Kiwi waters. #ConnellyAdventure #MadeForNZ #QualityGear
• •Carve, glide, and soar. Connelly Skis & Wakeboards – engineered for excitement, built for memories. Find your perfect ride today. #ConnellyWake #SkiLife #NZOutdoors
• •Trusted by families and pros alike. Connelly Skis New Zealand: Your partner for premium watersports equipment and unforgettable moments on the water. #ConnellyHeritage #PremiumQuality #WaterAdventure