Brand Tone

Caring, Knowledgeable, Helpful, Enthusiastic, Reassuring, Trustworthy

Brand Values

• •Animal Welfare
• •Quality
• •Customer Convenience and Support
• •Shared Experiences (Dog and Owner)
• •Practicality and Reliability
• •Transparency

Best Practices

• •Always Prioritize the Pet-Owner Bond: Frame communications around the shared joy and experiences between dogs and their owners. Use 'we understand' and 'your dog' frequently.
• •Show, Don't Just Tell, Expertise: Refer back to the founder's background or the 'Tested by Cessna' concept where relevant, rather than just claiming to be experts. Share practical tips and advice.
• •Maintain a Helpful and Approachable Demeanor: Ensure customer service language is consistently friendly, patient, and solution-oriented across all channels (website, email, social media).
• •Use Positive and Enthusiastic Language: Convey a genuine love for dogs and excitement about the products and the lifestyle they enable. Words like 'adventure,' 'joy,' 'happy,' 'carefree' fit well.
• •Build Community and Trust: Encourage user-generated content (like the photo contest), be transparent in business practices (like review collection), and actively engage with customer feedback to reinforce that you are listening and care.

Social Perception

Positive Customer Experiences, Trustworthy, Specialized for Dog Owners, Community-Oriented (emerging)

Copy Examples

• •Adventure Awaits, Big or Small! At Fidello, we get how much your dog means to you. Discover everything you need for happy days at home and unforgettable journeys together. Quality tested, Cessa-approved!
• •Keep your explorer hydrated on the go! Our [Product Name] travel bowl is lightweight, durable, and designed for adventure. Because every sip matters when you're making memories together. Got questions? Our pack is here to help!
• •Your furry co-pilot deserves the spotlight! 🐾 Share your favorite travel snaps or cozy home moments with your best friend using #fidellofamilie. This month's star wins a €25 shopping spree! Let's celebrate the joy dogs bring to our lives!
• •Expertly chosen for your companion's well-being. Introducing the new [Product Name]! Crafted with [Key Benefit 1] and [Key Benefit 2] in mind, because a healthy dog is a happy dog. Learn more from our Animal Management specialist founder on the blog!
• •More than just a pet store, Fidello is born from a passion for paws and a life enriched by our four-legged friends. Our founder, an Animal Management graduate, and his trusty Swiss Shepherd, Cessna, personally vet products that make life easier, safer, and more fun – wherever your adventures take you.