Brand Tone

Authentic & Local, Casual & Laid-back, Enthusiastic & Positive, Community-focused, Youthful & Energetic

Brand Values

• •Authenticity
• •Local Pride
• •Quality
• •Love for Nature & Outdoors
• •Joy & Fun
• •Simplicity & Style

Best Practices

• •Embrace "OZÚ" and Andalusian Flair: Use the word "OZÚ" and other positive, colloquial Spanish expressions (even if the main copy is in English for a wider reach, a sprinkle can add authenticity). Ensure translations capture the intended joyful, surprised emotion.
• •Speak the Language of Tarifa: Incorporate terms and imagery related to wind, sea, beaches, surfing, kitesurfing, and the local lifestyle. Connect products directly to the Tarifa experience.
• •Keep it Real and Relatable: Use a conversational, friendly, and approachable style. Avoid overly corporate or formal language. Share real customer stories and experiences.
• •Highlight Local Roots Continuously: Regularly mention "Made in Tarifa," "Local Design," or "Tarifa's Authentic Brand" to reinforce brand values and its unique selling proposition.
• •Be Visually Consistent with Your Words: Ensure the copy aligns with the visual identity – if images are energetic and outdoorsy, the copy should reflect that same energy and love for nature and adventure. Maintain this consistency across all platforms, from social media captions to website text and ad copy.

Social Perception

Positively Perceived, Iconic Tarifa Brand, Good Quality & Design, Friendly Service, Strong Local Identity

Copy Examples

• •Instagram Post (Image: Customer kiting with an OZÚ hoodie): Catch the wind, ride the vibe, live the OZÚ life! 🤘 Our Tarifa Soul hoodie keeping you stoked from sunrise to sunset. #OzúTarifa #TarifaParadise #KiteLife #MadeInTarifa
• •Website Product Description (for a new T-shirt): Meet your new favorite tee: The 'Endless Summer' by OZÚ Tarifa. Crafted with that authentic Tarifa spirit and ultra-soft cotton, it’s more than just a t-shirt – it’s a piece of paradise. Wear the wind, feel the sea. ¡OZÚ!
• •Facebook Ad (targeting people interested in Tarifa): Dreaming of Tarifa? 🌊☀️ Take a piece of the magic with you. OZÚ Tarifa offers authentic, locally designed apparel that captures the heart and soul of Spain's wind capital. Shop now and carry the Tarifa vibe wherever you go! #OzúStyle #TarifaLovers
• •Email Newsletter Snippet (announcing a new collection): ¡Hola Tarifa Tribe! Get ready to say 'OZÚ!' Our new collection just dropped, bringing fresh designs inspired by the wild winds and golden sands we call home. Dive in and discover your next adventure essential. #TarifaSoul #NewCollection
• •In-store Signage: OZÚ Tarifa: Wear the Vibe. Authentic Local Goods. Est. with Tarifa Soul.