Brand Tone

Helpful and Informative, Benefit-Oriented and Evocative, Enthusiastic and Slightly Playful, Reassuring and Trust-Building, Direct and Sales-Oriented (but soft)

Brand Values

• •Originality and Trendiness
• •Customer Well-being and Experience
• •Value and Convenience
• •Thoughtfulness in Gifting
• •Accessibility and Service

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "enthusiastic," "helpful," "charming"), preferred vocabulary (and words to avoid), and a persona (e.g., a friendly gift advisor). Share this with anyone creating content.
• •Focus on the "Why": Emphasize the benefits and the emotional experience of receiving or using the product, not just its features. For Coin Cadeau, this means highlighting relaxation, joy, uniqueness, and thoughtfulness.
• •Use Storytelling: Briefly paint a picture of how the gift will be received or how it will enhance someone's life. For example, "Imagine their delight..." or "Create your sanctuary with..."
• •Maintain Clarity and Simplicity: While being evocative, ensure the language is easy to understand and directly communicates value. Avoid jargon. The current product descriptions do this well.
• •Be Consistent Across All Touchpoints: Ensure the tone used in product descriptions, FAQs, email communications (if any), and any future social media or advertising is harmonious. Regularly review content to ensure it aligns with the established voice.

Social Perception

The perception the brand aims to cultivate through its website is that of a go-to shop for unique, delightful, and thoughtful gifts that enhance well-being or bring joy, backed by good value (free shipping) and accessible customer service.

Copy Examples

• •Headline for Astronaut Projector: Gift the Cosmos! ✨ Transform their room into a breathtaking galaxy with our Astronaut Projector. Perfect for dreamers of all ages!
• •Product Description Snippet for Jellyfish Diffuser: More than just a diffuser, it's your daily escape. Let the mesmerizing jellyfish effect and your favorite essential oils melt away stress and fill your space with tranquility. 🧘‍♀️
• •Email Subject Line for New Arrivals: 🎁 Fresh Finds at Coin Cadeau! Discover unique gifts they'll adore (and you'll love giving!).
• •Instagram Caption (if they had one) for Rose Bear: Say it with a bear that lasts forever! ❤️ Our Rose Bears are handcrafted with love for a timeless symbol of affection. The perfect surprise for your special someone. #CoinCadeau #RoseBear #EternalLove #GiftIdeas
• •Website Banner for a Sale: Spread Joy, Not Shipping Costs! 🎉 Enjoy FREE delivery on all unique gifts. Find the perfect present at Coin Cadeau today!