Brand Tone

Professional, Expert-Driven, Empathetic, Supportive, Educational, Informative, Pragmatic, Solution-Oriented, and Inspiring

Brand Values

• •Expertise & Competence
• •Resilience
• •Empowerment & Autonomy
• •Clarity & Simplicity
• •Client-Centricity & Support
• •Integrity & Professionalism
• •Innovation & Adaptability

Best Practices

• •Always Lead with Empathy, Follow with Expertise: Acknowledge the entrepreneur's challenges and feelings first, then introduce your expert solutions. This builds connection before demonstrating capability.
• •Focus on Empowerment and Solutions, Not Just Problems: While it's important to identify pain points, the copy should quickly pivot to how 6DT Conseil empowers clients to overcome these and achieve their goals. Use action-oriented language.
• •Maintain Professionalism with Clarity: Avoid overly casual language or jargon that clients may not understand. The tone should be authoritative yet accessible. Strive to simplify complex financial terms.
• •Incorporate the Value of Resilience Subtly: Weave in messages of strength, perseverance, and the ability to overcome obstacles, reflecting Christiane Constantineau's story and the brand's ethos, without making it the sole focus of every piece.
• •Be Consistent Across All Channels: Ensure the website, social media posts, email communications, and any advertising materials all reflect the same core tone and values. Develop a simple style guide if needed to help maintain this consistency.

Social Perception

Trusted Advisor, Problem Solver, Inspirational Figure, Professional & Approachable, Tech-Savvy

Copy Examples

• •Headline: Stop Drowning in Spreadsheets. Master Your Cash Flow with 6DT Conseil. Body: As an entrepreneur, you wear many hats. Let us take the financial weight off your shoulders. Our expert guidance and QuickBooks training will empower you to understand your numbers, make confident decisions, and build a more resilient business. Take control, reduce stress, and focus on what you do best.
• •Headline: Your Business Has Potential. We'll Help You Unlock It. Body: Navigating the complexities of business strategy and finance can be overwhelming. At 6DT Conseil, we offer more than just advice; we provide a partnership. Led by Christiane Constantineau, MBA, F. Pl., we bring clarity to your challenges and practical strategies for sustainable growth. Let's build your success story, together.
• •Headline: Feeling Lost in Your Finances? You're Not Alone. We're Here to Help. Body: Many entrepreneurs find financial management daunting. 6DT Conseil offers empathetic, expert support to simplify your accounting, optimize cash flow, and provide the strategic insights you need. Move from financial uncertainty to empowered decision-making.
• •Headline: Resilience is Built on Strong Foundations. Let's Fortify Your Financials. Body: The entrepreneurial journey is full of ups and downs. A clear understanding and control of your finances are crucial for navigating challenges and seizing opportunities. 6DT Conseil provides the tools and expertise to build that solid financial foundation, ensuring your business is prepared for whatever comes next.
• •Headline (for a webinar/course): QuickBooks Shouldn't Be a Puzzle. Learn to Make It Your Power Tool. Body: Join our upcoming workshop and transform QuickBooks from a source of frustration into your business's financial command center. Gain practical skills, expert tips from Christiane Constantineau, and the confidence to manage your finances effectively. Empower your business with clarity and control.