Brand Tone

friendly, helpful, and customer-centric

Brand Values

• •Customer Satisfaction
• •Quality
• •Personal Connection/Community
• •Modernity & Style
• •Accessibility/Value

Best Practices

• •Always Prioritize the Customer: Frame messages around their needs, desires, and how Brudon Home can enhance their life and home. Use "you" and "your" frequently.
• •Maintain a Warm and Approachable Voice: Use welcoming language, express gratitude, and be open to conversation, mirroring the positive interactions customers have with representatives like Patrícia.
• •Highlight Quality and Uniqueness: Consistently emphasize the high standard of the products and any unique or "retro design" aspects that set them apart.
• •Be Solution-Oriented and Helpful: In product descriptions and communications, focus on how items solve problems or add value. If addressing issues (like delivery), be transparent and reassuring, as seen in their review responses.
• •Reinforce the "Part of Your Life" Concept: Weave in the idea that Brudon Home is more than a retailer but a partner in creating a comfortable and stylish living space, fostering a sense of community.

Social Perception

Customers generally perceive Brudon Home as a reliable store offering good quality products and excellent, personalized customer service. The attentiveness of staff, particularly Patrícia, is frequently highlighted. They are seen as a place to find differentiated products. While most experiences are positive, delivery issues have occasionally caused frustration, though the company endeavors to address these. The brand aims to be seen as an integral part of customers' homes and lives.

Copy Examples

• •Transform your house into a haven with Brudon Home. Discover unique, high-quality pieces that tell your story. We're here to help you create a space you'll love coming home to!
• •More than just products, we offer inspiration. At Brudon Home, find everything you need to make your home truly yours, backed by friendly service that's always ready to assist. What can we help you find today?
• •Experience the Brudon Home difference! From our carefully curated collections to our dedicated customer care (shout out to Patrícia and the team!), we're committed to bringing you joy, one beautiful item at a time.
• •Looking for that perfect piece to complete your kitchen or a cozy touch for your living room? Brudon Home brings you modern style and lasting quality, with prices you'll appreciate. Let's make your home wonderful together!
• •Join the Brudon Home family! Since 2020, we've been delighted to be part of so many homes across Brazil. Explore our latest arrivals and see why our customers love our products and our personal touch.