Brand Tone

Warm, Heartfelt, Genuine, Creative, Appreciative, Engaging, Friendly, Playful and Trendy

Brand Values

• •Handmade Quality & Craftsmanship
• •Personalization & Uniqueness
• •Heartfelt Connections & Gift-Giving
• •Creativity & Passion
• •Customer Satisfaction & Service
• •Joy & Celebration

Best Practices

• •Always Emphasize 'Handmade' and 'Heartfelt': Use words like 'lovingly,' 'passionately,' 'crafted,' 'unique,' 'special,' and 'thoughtful' to reinforce these values.
• •Use a Warm and Friendly Voice: Address customers directly and personally where possible (e.g., 'just for you'). Maintain a positive, approachable, and slightly informal tone, especially on social media. Emojis can enhance this when used appropriately.
• •Tell a Story: Connect products to emotions and occasions. Instead of just listing features, describe the joy, love, or memory the item represents or can create. The 'About Us' story of the mother-daughter duo is a good foundation.
• •Be Visually Consistent with Your Words: Ensure the imagery and videos used alongside copy reflect the handmade, high-quality, and charming nature of the products. The copy should enhance what the visuals convey.
• •Engage Authentically: When responding to comments or messages, maintain the same warm, helpful, and appreciative tone. Genuine interaction builds community and reinforces the brand's personal touch.

Social Perception

High-Quality, Unique, Beautifully Crafted handmade gifts. Reliable and Responsive, with excellent customer service and efficient order processing. There's a strong appreciation for the Personal Touch and the 'made with love' aspect of the products. The pricing is generally considered Reasonable for the quality and uniqueness offered.

Copy Examples

• •🐾 Keep your furry best friend close to your heart, always. Our new personalized wooden pet portrait keychains are lovingly handcrafted to capture every adorable detail. A truly unique way to celebrate your beloved companion. DM us a photo to start creating yours! #HandiCroft #HandmadeWithLove #PetLove #PersonalizedGifts #CraftedForYou
• •(Upbeat, heartwarming music) Text on screen: 'From yarn to 'I love you' one stitch at a time 💐❤️ Our everlasting crochet bouquets are handmade with passion, perfect for making any moment unforgettable. Who would you gift this to? #HandiCroft #CrochetLove #HandmadeBouquet #GiftIdeas #MadeWithPassion #ForeverFlowers
• •Our roots run deep, and so does our love. This intricately engraved Wooden Family Tree is more than just decor; it's a beautiful testament to the bonds that connect us. Each name carefully etched, each branch a story. Handmade with love, it’s a heartfelt gift that will be cherished for generations. Personalize yours today and let your family story shine. #HandiCroft #FamilyTree #WoodenDecor #HandmadeGift #CherishedMemories #HeartfeltDesign
• •Hi [Customer Name], At HandiCroft, we believe the best gifts are made with a sprinkle of love and a whole lot of heart. 🥰 That's why we pour our passion into every handmade creation, from charming crochet keychains to unique wooden keepsakes. Discover our latest collection of handcrafted treasures, perfect for surprising someone special or treating yourself to something truly unique. [Link to New Arrivals] Handmade with joy, just for you. Warmly, The HandiCroft Team
• •(Image splitting two adorable crochet animal keychains) Help us decide! Which of these little cuties steals your heart more? 🥰 Vote below! 👇 Both handmade with love and ready to bring a smile to someone's day! #HandiCroft #CrochetCute #HandmadeKeychain #Interactive #PickYourFave #CraftedJoy