Brand Tone

Joyful and Exciting, Caring and Nurturing, Playful and Imaginative, Trustworthy and Quality-Focused, Friendly and Approachable

Brand Values

• •Creating Joy and Excitement
• •Fostering Imagination and Creativity
• •Quality and Care
• •Making Special Occasions Memorable
• •Supporting Local (UK-based)
• •Sustainability (Implied)

Best Practices

• •Create a Brand Voice Guide: Document key tone words (e.g., joyful, exciting, caring, playful), "words to use," and "words to avoid." Share this with anyone creating content.
• •Focus on the "Why": Always circle back to the core mission – bringing joy, excitement, and imaginative play to children. Let this purpose shine through the language.
• •Speak to the Gift Giver's Emotions: Acknowledge their desire to make a child happy and create special moments. Use empathetic and relatable language.
• •Use Storytelling: Share the founder's story or create narratives around the unboxing experience to build an emotional connection.
• •Keep it Child-Centric but Parent-Approved: While the products are for kids, the copy often targets the adult buyer. Use language that is enthusiastic and fun, yet also conveys quality, care, and value to the discerning parent or gift-giver.

Social Perception

Positive but Emerging, Focused on the Gift Giver's Intent, Associated with Surprise and Discovery

Copy Examples

• •✨ Watch their eyes light up! ✨ Our [Theme Name, e.g., Dinosaur Adventures] WotBox is packed with roarsome surprises to spark imagination and hours of play. What will your little explorer discover? #WotBox #SurpriseGift #KidsGifts #ImaginativePlay #UnboxingJoy
• •Give the gift of pure excitement! Each WotBox is a handpicked treasure trove of [Number] themed surprises, lovingly curated to bring a smile to your child's face and fuel their amazing imagination. Get ready for the magic of unboxing!
• •Want to see them jump for joy? A WotBox surprise awaits!
• •WotBox: Surprise Gift Boxes for Kids. Spark Joy & Imagination. Award-Winning. Shop Now for Unforgettable Fun! UK Based.
• •More Than Just a Box: How WotBox Creates Lasting Memories Through the Joy of Surprise.