Tono de Marca

Friendly, approachable, helpful, and practical.

Valores de Marca

• •Convenience
• •Value for Money
• •Customer Service
• •Practicality/Problem-Solving
• •Variety/Accessibility

Mejores Prácticas

• •Create a Tone of Voice Guide: Document the brand's personality (friendly, practical, helpful), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Jardim das Compras, it's likely practical-minded individuals and families looking for convenience and value. Tailor language and references accordingly. Use "você" (you - informal) consistently as they do.
• •Prioritize Clarity and Simplicity: Since the brand emphasizes making life easier, the copy should be easy to understand. Avoid jargon or overly complex sentences. Get straight to the benefits.
• •Be Consistent Across All Channels: Whether it's a website product description, a Facebook post, an Instagram caption, or a TikTok video overlay, the underlying tone should feel familiar and consistent with the "Jardim das Compras" persona.
• •Listen and Adapt (Slightly): While maintaining core consistency, pay attention to how customers interact on different platforms. The friendly tone can have slightly different expressions – e.g., more emoji use on Instagram/TikTok, slightly more detailed explanations on Facebook or the website if needed. Review customer feedback for language cues.

Percepción Social

Positive Customer Experiences: The available customer reviews indicate that those who have interacted with the brand generally have a positive perception, citing good service and product quality. Reliable: The mention of repeat customers and recommendations suggests the brand is perceived as dependable. Helpful/Resourceful: The focus on practical products and customer support likely contributes to a perception of the brand as a helpful resource for everyday needs.

Ejemplos de Copy

• •Headline: Tired of [Common Problem]? Our [Product Name] makes it simple! Body: Stop struggling and start simplifying! The [Product Name] is designed to [Benefit 1] and [Benefit 2], so you can spend less time worrying and more time enjoying. Shop now and get X% off! #LifeMadeEasy #HomeSolutions
• •Headline: Your Everyday Essentials, All in One Place! ✨ Body: Why hop from store to store? Jardim das Compras brings you everything from kitchen gadgets to clever organizers, all at prices you'll love. Plus, free shipping on orders over [Amount]! What are you waiting for? 😉 #ShopSmart #Convenience
• •Headline: Make Your Home a Haven (Without Breaking the Bank!) 🏡💰 Body: Discover amazing finds for every room! Our latest collection of [Product Category, e.g., "clever kitchen tools"] is here to add a touch of genius to your daily routine. Easy to use, easy to love, and easy on your wallet! Tap to explore. #HomeSweetHome #BudgetFriendlyFinds
• •Headline: Questions About [Product Name]? We're Here to Help! 💬 Body: Not sure if the [Product Name] is right for you? Our friendly team is ready to chat on WhatsApp and answer all your questions. We love helping you find the perfect solution! Send us a message today! #CustomerCare #HereToHelp
• •Headline: 🎉 Deal of the Week! 🎉 Get the [Popular Product] for just [Price]! Body: You asked, we listened! For a limited time, grab our bestselling [Popular Product] at an unbeatable price. Perfect for [Key Use Case]. Don't miss out – this offer ends Sunday! #WeeklyDeal #MustHave