Brand Tone

Elegant & Aspirational, Direct & Informative, Accessible & Modern, Polite & Service-Oriented

Brand Values

• •Modesty
• •Elegance & Style
• •Quality
• •Accessibility
• •Empowerment (Implied)

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., elegant, refined, modern, respectful, informative), 'words we use,' and 'words we avoid.' This ensures anyone writing for the brand has a clear reference.
• •Prioritize Clarity and Elegance: Ensure all copy is easy to understand while maintaining a sophisticated and graceful feel. Avoid overly casual slang or overly complex jargon. The language should mirror the aesthetic of the clothing.
• •Focus on Benefits and Feelings: Instead of just listing features, describe how the clothing will make the customer feel (e.g., confident, elegant, comfortable) and the benefits it offers (e.g., versatility for different occasions, effortless style).
• •Maintain Consistency Across Platforms: Whether it's a website description, an Instagram caption, or a Facebook post, the underlying tone should remain consistent. Adapt the length and style for the platform, but the core voice should be recognizable.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they still align with your brand's tone and values. Solicit feedback if possible. As the brand evolves, the voice might need slight refinements.

Social Perception

Appreciation for Design, Interest in Products, Seen as a Go-To for Stylish Modest Wear, Trust (Implied by Purchases), The perception is largely shaped by their Instagram presence, where they project an image of a stylish and reliable source for modern modest attire.

Copy Examples

• •Introducing the Serene Collection: Where Elegance Meets Everyday. Discover timeless grace with our latest arrivals. Each piece is thoughtfully designed for the modern woman who embraces both style and modesty. Luxurious fabrics, exquisite details. Shop the collection now. Link in bio. #JalizahFashion #ModestElegance #NewCollection #AbayaLove #SimplyStylish
• •Effortless Elegance, Delivered Worldwide. Explore beautiful, high-quality modest wear designed to make you feel confident and chic.
• •Dear [Customer Name], Special moments deserve unforgettable style. Our curated collection of occasion abayas offers breathtaking designs and luxurious comfort, ensuring you look and feel your absolute best. From intricate embroidery to flowing silhouettes, discover the piece that speaks to you. [Shop Occasion Wear Button]
• •New In: The [Dress Name] Dress ✨ Perfect for [mention occasion, e.g., 'your next gathering' or 'eid celebrations']. Love this look? (Yes 😍 / Tell me more!)
• •Embrace understated sophistication with our Midnight Bloom Abaya. Crafted from premium Nida fabric, this piece features delicate floral embroidery along the sleeves and hem, adding a touch of timeless artistry. Its flowing silhouette ensures comfort and grace, making it an exquisite choice for both day and evening wear. Designed for the discerning woman who values quality and refined modest style.