Brand Tone

elegant, culturally rooted, and confident

Brand Values

• •Tradition Meets Modernity: Ekisha focuses on infusing traditional Indian essence with modern aesthetics to make ethnic wear appealing and comfortable for contemporary women.
• •Quality and Craftsmanship: They promise premium quality products and collaborate with artisans skilled in handwork and stitching. The use of breathable fabrics is also emphasized.
• •Customer Satisfaction and Trust: Building strong relationships with customers and valuing their satisfaction is a stated mission.
• •Empowerment and Individuality: Their products are designed to empower women to embrace their individuality and express themselves confidently.
• •Sustainability (Aspirational): While a newer consideration, Ekisha expresses a vision to create high-quality, everlasting products that can be cherished for life, indicating a move towards sustainability.
• •Family Driven: The brand is family-driven, founded by two sisters-in-law.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone adjectives (e.g., elegant, vibrant, confident, respectful), and a "we are/we are not" list to ensure everyone writing for the brand is aligned.
• •Emphasize Storytelling: Connect with the audience by weaving narratives around heritage, craftsmanship, and the modern Indian woman. Highlight the "why" behind the designs.
• •Use Evocative and Sensory Language: Employ words that appeal to the senses and create a feeling of elegance, quality, and cultural richness (e.g., "luxurious fabric," "intricate patterns," "vibrant hues," "breathable comfort").
• •Maintain Consistency Across All Channels: Ensure the tone is consistent on the website, social media posts, product descriptions, email marketing, and customer service interactions. While the tone can adapt slightly for different contexts (e.g., more conversational on social media), it should always reflect the core brand personality.
• •Focus on "You" (The Customer): Frame copy around how the products make the customer feel and the values they represent for her (e.g., "Empowering you to embrace your individuality," "Helping you express your confidence").

Social Perception

Ekisha caters to women of all ages, starting from 18 years and above, who are fashion-adaptive yet connected to their cultural roots. The brand is recognized for specializing in ethnic women's clothing, including kurta sets, ethnic kurtas, midi dresses, co-ord sets, loungewear, short kurtis, and tunic tops. Their products are often described as suitable for both casual/daily wear and special occasions.

Copy Examples

• •Drape yourself in tradition, reimagined. Ekisha's [Product Name] blends timeless artistry with contemporary comfort, for the woman who defines her own elegance.
• •Step into your power. Our [Product Name] is more than just attire; it's a celebration of your heritage and your confident stride in the modern world.
• •Crafted with passion, designed for you. Discover the intricate details and breathable fabrics of Ekisha's [Product Name] – where quality meets cultural soul.
• •From everyday grace to festive grandeur, Ekisha's [Product Name] empowers you to express your unique style. Embrace your roots, beautifully.
• •Ekisha: Weaving a ray of hope and heritage into every thread. Adorn yourself with pieces that tell a story of timeless Indian craftsmanship and modern sensibilities.