Brand Tone

Authentic & Vulnerable, Reflective & Introspective, Empathetic & Connecting, Inspirational & Motivational (Subtly), Creative & Story-Driven

Brand Values

• •Authenticity
• •Storytelling
• •Creativity
• •Personal Growth & Self-Understanding
• •Meaningful Connection
• •Reinvention & Evolution

Best Practices

• •Write from a Place of Honesty: Share genuine thoughts, feelings, and experiences. Avoid overly polished or corporate language that creates distance.
• •Embrace Vulnerability (Appropriately): Don't be afraid to show the human side of the brand, including challenges and lessons learned. This builds trust and relatability.
• •Focus on "Why," Not Just "What": Connect products and content back to the deeper values and purpose of the brand – helping people understand themselves and their stories.
• •Use Reflective and Open-Ended Questions: Encourage introspection and dialogue. Make the audience feel like they are part of an ongoing conversation rather than just consumers of information.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a product description, an Instagram caption, or a YouTube video script, the underlying tone of authenticity, reflection, and connection should remain consistent.

Social Perception

As an Author & Storyteller: She is perceived as someone who offers tools and reflections for others to understand and tell their own stories, as well as find meaning in their lives and work. As a Content Creator: Her audience likely sees her as a relatable and insightful individual who is navigating the complexities of the digital world, creativity, and personal development. She is seen as someone who has evolved from being a social media figure to a more profound thinker and writer. Trustworthiness: Her vulnerability and consistent messaging likely foster a sense of trust among her followers. Her willingness to discuss challenges and the "messy" parts of life and business resonates with people looking for genuine connection rather than a polished facade. Relatability: By sharing her struggles with aspects like scaling a business versus maintaining its core essence, she becomes relatable to other entrepreneurs and creators.

Copy Examples

• •For "Este libro lleva tu nombre": "Beyond the noise, beyond the expectations, lies a story only you can write. This book isn't just pages and ink; it's a quiet space to meet the voice you almost forgot. What story is waiting within you?"
• •For the "Guía para ser un mejor storyteller": "We all have stories. But how do we make them truly connect? This guide isn't about formulas; it's about finding the heart of your narrative and sharing it with courage and clarity. Let's uncover the storyteller you already are."
• •Instagram Post (General): "Some days, creativity flows like a river. Others, it's a hesitant trickle. Both are okay. Both are part of the journey. Today, I'm embracing the quiet whispers. What’s your creative landscape like today?"
• •Email Newsletter Snippet (Promoting a new blog post/video): "Ever feel like you're speaking, but no one's truly hearing? I've been there. In my latest reflection [or video], I explore [topic, e.g., 'the courage to be truly seen']. Maybe you'll find a piece of your own story in it. Join the conversation."
• •Product Description (Tote Bag): "Carry more than just your essentials. Carry your stories, your dreams, your 'what ifs.' This tote is a simple reminder that every day is a new page. What will you fill yours with?" [Inspired by product description]