Brand Tone

Authentic, scientific, and empathetic. Combines the power of nature with scientific validation to deliver effective and affordable skincare solutions.

Brand Values

• •Natural Ingredients
• •Scientific Efficacy
• •Cruelty-Free
• •Ethical Sourcing
• •Affordability
• •Transparency
• •Quality

Best Practices

• •Highlight the dual origin (Malaysia & Australia) strategically to leverage benefits of both regions.
• •Focus marketing on the Niacinamide Pro serum given positive reviews and tangible results.
• •Address negative feedback on Amazon.in (hair removal wax) by improving product quality or discontinuing it to protect brand image.
• •Emphasize certifications (TGA, GMP, ISO CLASS 7) to reinforce quality and trustworthiness.
• •Ensure consistent messaging across all platforms regarding brand story, ingredients, and benefits.

Social Perception

A trusted and effective skincare and wellness brand that combines natural ingredients with scientific rigor. Seen as a provider of high-quality, affordable products that deliver visible results while maintaining ethical and sustainable practices.

Copy Examples

• •"Inspired by nature, backed by science: Ani Natural harnesses the purest ingredients to bring you skincare that truly works."
• •"Experience the Ani Natural difference. Our Niacinamide Pro serum, formulated with 13 beneficial ingredients, visibly reduces pores and eliminates dark spots in days."
• •"We're committed to your well-being and the planet's. Our cruelty-free aromatherapy products are ethically sourced and free from harsh chemicals."
• •"From our ISO CLASS 7 clean room in Melbourne to your skin, experience the purity and efficacy of Ani Natural."
• •"Discover relaxation and wellness with our Aromatic Massage Oils, crafted with pure natural ingredients for a truly transformative experience."