Brand Tone

Inspiring and Creative, Helpful and Supportive, Professional and Quality-Focused, Approachable and Engaging, Confident

Brand Values

• •Quality
• •Customer Empowerment & Transformation
• •Innovation
• •Customer Satisfaction & Support
• •Authenticity & Beauty
• •Accessibility

Best Practices

• •Always Lead with Inspiration and Empowerment: Frame product benefits around the customer's ability to create, transform, and express themselves. Use words like "imagine," "create," "transform," "your vision," "tell your story."
• •Emphasize Quality and Expertise, Simply: Highlight premium aspects (e.g., "German formula," "innovative technology," "durability") but explain them in an accessible way, avoiding overly technical jargon unless providing specific instructions.
• •Maintain a Helpful and Approachable Voice: Actively invite questions and offer support. Use friendly, direct language. Phrase instructions clearly, reassuring users that professional skill isn't always required.
• •Showcase, Don't Just Tell – Leverage Customer Stories: Continuously feature customer testimonials, before-and-afters, and user-generated content (with permission). This reinforces trust and provides social proof, aligning with the "Let customers speak for us" philosophy.
• •Be Consistent Across All Channels: Ensure that the language used on the website, social media posts, product descriptions, and customer service interactions all reflect the same core values of quality, inspiration, and support. Create a simple brand voice guide if needed for all team members.

Social Perception

High-Quality Products, Excellent Customer Service, Reliable and Trustworthy, Innovative and Aesthetically Pleasing, Engaging Online Presence

Copy Examples

• •Headline: Unleash Your Inner Designer. Kroinz: Where Walls Tell Your Story. Body: Tired of bland? Dream of a space that truly reflects you? Our premium decorative paints are more than just color – they're your tools to create, transform, and inspire. Easy to apply, stunning to behold. Let's make your vision a reality. #Kroinz #HomeTransformation #DIYDecor
• •Social Media Post (Image/Video of a stunning room transformation): Caption: From "just a room" to "your favorite room." ✨ That's the Kroinz effect. Our Sahara Velvet paint doesn't just cover walls, it elevates them with luxurious texture and captivating depth. Ready for your own before & after? We're here to help every step of the way! #KroinzPaints #InteriorDesignMagic #VelvetFinish #CreativeSpaces
• •Product Description Snippet (for a new vibrant color): Intro: Dare to be bold? Introducing [Color Name] – a shade designed to ignite your creativity and bring unparalleled energy to your home. Crafted with our signature premium quality for a finish that’s as durable as it is dazzling. What story will you tell with it? #KroinzColors #PaintPerfection #ExpressYourself
• •Email Subject Line: Your Dream Home is Just a Brushstroke Away, [Customer Name]! Body Excerpt: At Kroinz, we believe everyone deserves a home that inspires them. That's why we not only provide premium, easy-to-use paints but also the support you need to achieve a flawless finish. Got a project in mind? Explore our collections or reach out for personalized advice! [Link to Website] #KroinzSupport #QualityPaint #HomeInspo
• •Website Banner: Quality You Can See. Beauty You Can Create. Kroinz – Your Partner in Inspiring Spaces. Sub-text: Explore our range of premium interior and exterior paints, designed in Germany for lasting elegance and effortless application. #PremiumPaint #DesignFreedom #KroinzQuality