Brand Tone

Youthful, Edgy, Expressive, Individualistic, Confident, Bold, Approachable, Engaging, and Quality-Conscious

Brand Values

• •Individuality and Self-Expression
• •Quality
• •Authenticity
• •Style and Attitude
• •Community
• •Boldness and Creativity

Best Practices

• •Highlight Individuality and Self-Expression: Use language that empowers them to express themselves and feel confident (e.g., "your style," "unleash your individuality," "wear your attitude").
• •Emphasize Quality and Durability: Connect quality back to the customer experience (e.g., "durable prints that last," "comfort that moves with you").
• •Stay True to Street Culture Roots: Continuously draw inspiration from urban aesthetics, art, and the language of streetwear, ensuring it feels authentic and current, rather than forced.
• •Engage with Your Community: Encourage user-generated content, ask for feedback, and use polls or questions in captions to increase interaction.
• •Maintain Consistency: Regularly review content to ensure it still resonates with the target audience and reflects the brand's core values of self-expression and boldness.

Social Perception

The brand is perceived as targeting a younger demographic interested in current fashion trends and unique self-expression, with positive feedback on product quality.

Copy Examples

• •Wear Your Attitude
• •Shop the look that speaks you.
• •Make your mark.
• •#JayKayEveryWay
• •#StreetwearStyle #ExpressYourself