Brand Tone

Creative, Inspirational, Helpful, Versatile & Modern, Celebratory & Playful

Brand Values

• •Creativity & Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction & Support
• •Customization & Personalization
• •Versatility
• •Eco-Friendliness

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Creative, Inspirational, Helpful, Modern, Celebratory), key messaging points, and preferred vocabulary. Share this with anyone creating content.
• •Prioritize "You" over "We": Focus copy on the customer's needs, desires, and how Swister Decor's products can benefit them or help them express themselves (e.g., "Infuse *your* walls," "Light up *your* life," "Unleash *your* inner artist").
• •Use Storytelling: Share the inspiration behind designs, the craftsmanship involved, or how customers have used products to create special spaces or moments. This aligns with the "creative" and "inspirational" aspects.
• •Maintain Clarity and Simplicity, Especially for Customization: While being inspirational, ensure that information about products, customization options, and the ordering process is clear, concise, and easy to understand to support the "helpful" and "customer-centric" tone.
• •Engage with an Inviting and Positive Language: Use words that evoke creativity, joy, beauty, and uniqueness. When addressing customer service or support, maintain a helpful, approachable, and solution-oriented tone. Reflect the "stylish" and "playful" appeal mentioned for some products.

Social Perception

Generally Positive with Some Concerns, Appreciation for Design and Customization, Seen as a Manufacturer and Service Provider

Copy Examples

• •Headline for Wall Art: Infuse Your Walls with Personality. Discover unique, handcrafted art at Swister Decor and tell your story, beautifully.
• •Instagram Post for Neon Signs: Light up your life (and your living room!) ✨ Our customizable neon signs add a vibrant touch of modern cool to any space. Design yours today! #SwisterDecor #NeonLove #HomeVibes
• •Product Description for DIY Kits: Unleash your inner artist! Our DIY decor kits come with everything you need to create something truly special. Perfect for a relaxing weekend project or a heartfelt handmade gift. Let's get creative! #SwisterDIY #HandmadeHome
• •Facebook Ad for Event Decor: Planning a special celebration? From dazzling backdrops to personalized cake toppers, Swister Decor helps you create unforgettable moments. Let us bring your vision to life! Contact us for a custom quote. #EventMagic #SwisterEvents
• •Website Banner for Gifting: Give the Gift of Unique. Explore Swister Decor's curated collection of handcrafted decor and personalized treasures – perfect for making any occasion memorable. #ThoughtfulGifting #SwisterDecor