Brand Tone

Creative, Passionate, Quality-Conscious, Modern, and Community-Oriented

Brand Values

• •Handcraftsmanship & Individuality
• •Quality & Durability
• •Love for Dogs
• •Customer Focus
• •Small Business Pride

Best Practices

• •Emphasize the 'Handmade with Love' aspect in all communications.
• •Showcase the customization options available for dog collars and leashes.
• •Use high-quality visuals that highlight the aesthetic appeal and durability of Paracord and Biothane materials.
• •Engage with the dog-loving community through relevant hashtags like #dogsoftiktok and #hundeliebe.
• •Highlight the brand's small business identity and the personal touch that comes with it.

Social Perception

Positive engagement, valued by users/influencers, seen as stylish and high-quality, with appreciation for the handmade aspect.

Copy Examples

• •"Handmade with Love in NRW, our Paracord and Biothane dog collars are designed for style and durability. Customize yours today!"
• •"Introducing our new Blossom Tales collection!🌸 These spring-inspired collars will have your pup looking their best. Handmade with love!"
• •"Looking for the perfect fit? Our color consultation service helps you design a unique collar that reflects your dog's personality."
• •"Biothane: Durable, comfortable, and stylish. The perfect material for your dog's next adventure. Shop our handmade leashes now!"
• •"From our hands to your best friend: experience the quality and care of a handmade Vierbeinleinen collar. #dogsoftiktok #hundeliebe"