Brand Tone

Elegant & Sophisticated, Personal & Welcoming, Expert & Curated, Quality-Focused

Brand Values

• •Exclusivity & Quality
• •Personalized Service & Individuality
• •Style & Timeless Elegance
• •Customer Well-being & Confidence
• •Trust & Transparency

Best Practices

• •Define and Document Your Voice: Create a clear style guide that outlines the brand's tone (e.g., elegant, warm, expert), language preferences (e.g., sophisticated vocabulary, personal address), and forbidden words/phrases.
• •Focus on "Her" (The Target Client): Write directly to the style-conscious woman. Understand her aspirations, her appreciation for quality, and her desire for personalized experiences. Use language that resonates with her lifestyle.
• •Highlight Values in Storytelling: Weave brand values like quality, exclusivity, personal service, and timelessness into product descriptions, blog posts, and social media content. Don't just state them; demonstrate them through stories and detailed descriptions.
• •Maintain Consistency Across All Channels: Ensure the tone of voice is the same on the website, in emails, on any potential social media, and in customer service interactions. This builds trust and reinforces the brand identity.
• •Review and Refine Regularly: Periodically review all customer-facing copy to ensure it aligns with the defined brand tone and values. Solicit feedback and be open to refining the voice as the brand evolves (while addressing any reputational damage evident from reviews like those on ScamAdviser).

Social Perception

The brand aims to be perceived as a high-quality, exclusive, and trustworthy fashion advisor and retailer. However, there is a significant negative perception based on customer reviews found on platforms like ScamAdviser and Trustpilot, with accusations of fraud.

Copy Examples

• •Step into Maren May Modehaus: Where timeless style meets personal elegance. Discover curated collections that celebrate your individuality.
• •More than just fashion, Maren May Modehaus is a passion for quality, a dedication to personal style, and a promise of curated elegance. Founded by sisters Maren and May, we bring you a unique shopping experience, online and in Nyon.
• •Indulge in the exquisite softness of our [Brand Name] cashmere sweater. Meticulously crafted and chosen for its timeless appeal, this piece embodies the Maren May commitment to quality and enduring style. Feel the difference, express your elegance.
• •An Ode to Elegance: Discover New Arrivals at Maren May Modehaus
• •Crafting your signature style, one beautiful piece at a time. Our latest arrivals are handpicked to inspire confidence and celebrate timeless fashion. Visit us in Nyon or explore online. #MarenMayModehaus #SwissFashion #LuxuryBoutique #PersonalStyle #TimelessElegance