Tono de Marca

Enthusiastic & Friendly, Youthful & Trendy, Informative & Helpful, Accessible & Inclusive, Professional (in asserting authenticity)

Valores de Marca

• •Authenticity/Originality
• •Variety & Accessibility
• •Customer Focus
• •Quality
• •Innovation & Trendiness
• •Local Presence & National Pride (Implied)

Mejores Prácticas

• •Develop a Tone of Voice Guide: Clearly define the brand's personality traits (e.g., vibrant, trustworthy, youthful, helpful), approved vocabulary, emoji usage guidelines, and a "do's and don'ts" list for communication. Share this with everyone creating content.
• •Prioritize Authenticity (in product claims): Continuously reinforce the "100% Original Products" message subtly but consistently in product descriptions, FAQs, and about sections to build and maintain trust.
• •Stay Visually and Linguistically Current: Keep an eye on beauty trends, popular slang (appropriate for the brand), and visual styles on platforms like TikTok and Instagram. Adapt content to remain relevant to a youthful, trend-aware audience, while ensuring it aligns with the core brand values. Language should remain primarily Spanish, as per their current strategy.
• •Engage Actively and Personally: Respond to comments and messages in a friendly, helpful, and enthusiastic manner. Use customer names where appropriate and personalize interactions to foster a sense of community.
• •Be Consistent Across All Channels: Ensure the tone used on Instagram matches the tone on TikTok, the website, and any in-store communications. While the style might vary slightly to suit the platform (e.g., more playful on TikTok, slightly more descriptive on the website), the core personality and values conveyed should be the same. Regularly review content across all platforms for consistency.

Percepción Social

Positive (among their direct followers), Trusted Source for Authentic Products (intended perception), Go-To for Trendy & Affordable Cosmetics, Limited Wider Public Commentary

Ejemplos de Copy

• •✨ Get ready to GLOW! ✨ The new [Product Name] from [Brand] has just landed at Prestige CN! 😍 Swipe to see the stunning swatches and get yours before it’s gone! 💖 #PrestigeCN #NewArrival #OriginalCosmetics #NicaraguaBeauty #MustHave
• •Want that perfect winged liner? 😉 We got you! Watch our quick tutorial using the [Eyeliner Brand] liner – super easy & smudge-proof! 🔥 Link in bio to shop! #PrestigeCNTutorial #MakeupTips #BeautyHacks #ProductosOriginales #ViralMakeup
• •Your Beauty Haul Awaits! 💄 Get 20% OFF your favorite [Brand Name] products this week only! Authentic, affordable, and absolutely fabulous. Shop now at Prestige CN! ✨
• •Hey [City Name] beauty lovers! 👋 Visit your local Prestige CN store in [Mall/Area] for 100% original cosmetics and personalized advice from our beauty experts! 💋 See our pinned post for all store locations! #PrestigeCNStores #ShopLocalNicaragua #BellezaOriginal
• •🤫 Psst... A Special Treat Just For You From Prestige CN! 🎁 (Body Teaser: Because you’re part of the Prestige CN family, here’s an exclusive look at our upcoming [Product Category] + a special discount code inside!)