Brand Tone

Friendly & Approachable, Caring & Pet-Centric, Playful & Enthusiastic, Stylish & Modern, Trustworthy & Reassuring

Brand Values

• •Pet Well-being & Safety
• •Style & Individuality
• •Quality & Durability
• •Customer Happiness
• •Passion for Pets

Best Practices

• •Always Prioritize the Pet-Owner Bond: Frame copy around the love, care, and joy pets bring. Use language that resonates with proud pet parents.
• •Inject Personality & Playfulness: Don't be afraid to use pet-related puns (in moderation), enthusiastic language, and emojis where appropriate (especially on social media). Keep it light-hearted and fun.
• •Highlight Style & Quality Equally: While the tags are fashionable, emphasize their durability and the safety aspect. The copy should balance "chic" with "secure."
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a friend who also adores pets. Avoid overly formal or technical jargon.
• •Be Visually Consistent with Your Words: Ensure the tone of your copy matches the aesthetic of your visuals. If your images are cute and playful, your text should reflect that. Use storytelling to connect on an emotional level.

Social Perception

A brand that loves pets and wants to provide them with accessories that are both beautiful and practical. Customers value aesthetics, personalization, functionality, and quality.

Copy Examples

• •Instagram Post (Image: A cute dog tilting its head, wearing a vibrant Cherry Tag): Spotted: The cutest head tilt in town, made even more charming with their new Cherry Tag! 😍 Which design helps your furbaby express their unique purr-sonality? Show us with #CherryTagsStyle! 🏷️🐾
• •Website Homepage Banner: Keep Your Best Friend Safe & Stylish! ✨ Discover adorable, durable pet ID tags that are as unique as they are. Shop Cherry Tags now and let their personality shine!
• •Product Description Snippet: Meet our 'Galaxy Explorer' tag! 🚀 Made with love and tough-as-nails materials, this tag isn't just a stunner – it’s peace of mind, knowing your little adventurer can always find their way back to mission control (that's you!).
• •Promotional Email Subject Line: Pawsome News! 🐾 Fresh Designs & a Treat Just For Your Furry Friend!
• •Facebook Ad Copy: Worried about your curious companion? 🤔 Cherry Tags offers stylish, durable ID tags designed with love to keep them safe on all their adventures. Click to find the perfect tag that screams 'that's SO my pet!' and enjoy a little extra peace of mind. 💖