Brand Tone

friendly, approachable, and customer-centric

Brand Values

• •Personalization/Customization
• •Creativity
• •Quality Craftsmanship
• •Customer Satisfaction
• •Celebration & Gifting

Best Practices

• •Embrace "You" and "Your": Consistently use language that centers the customer and their vision (e.g., "Your design," "Made for you," "Tell us your idea"). This reinforces the personalization value.
• •Maintain a Positive and Enthusiastic Voice: Use upbeat language and positive framing. Emojis can be used appropriately (especially on social media) to add warmth and approachability, reflecting the current style seen on their Instagram.
• •Be Responsive and Engaging: Actively respond to comments and messages on social media in a friendly and helpful manner. This builds community and reinforces the customer-centric approach.
• •Showcase Customer Creations (with permission): Featuring user-generated content or custom orders (like they do on their social media) reinforces the brand's purpose and builds social proof, all while maintaining an approachable feel.
• •Keep it Clear and Simple: While creative, the product descriptions and calls to action should be easy to understand. Avoid overly technical jargon and ensure the process for ordering custom items is straightforward. This aligns with an approachable and helpful tone.

Social Perception

The brand is perceived as a provider of specialized, personalized goods rather than mass-produced items. This appeals to customers seeking unique products or gifts.

Copy Examples

• •Sip in style with YOUR vision! ✨ Check out our latest custom tumbler creation – designed to make every drink a little more special. Got an idea brewing? DM us, and let's bring it to life! #ATouchByShaDesigns #CustomTumbler #PersonalizedGifts #MadeForYou #YourVisionOurCreation
• •Make Mom's day unforgettable! ❤️ Our custom-designed gifts are made with love, just for her. From personalized apparel to unique keepsakes, let A Touch By Sha Designs help you create a present as special as she is. Shop now and give a gift from the heart! [Link to Website] #MothersDayGifts #CustomMade #PersonalizedForMom #ATouchBySha #GiftIdeas
• •Your Ideas, Beautifully Crafted. At A Touch By Sha Designs, we specialize in turning your unique vision into high-quality custom apparel, drinkware, and more. Let's create something amazing together!
• •We LOVE seeing your visions come to life! 😍 Shoutout to [Customer Name/Tag if permission given] for this amazing [product type, e.g., t-shirt] design! Want your own custom piece? It's easy! Just tell us your idea, and we'll handle the rest. Start designing today: [Link to Custom Order Page]
• •Got a design dream? 🤔 Let's make it real! Ask us anything about our custom items, process, or how to get started! We're here to help you create the perfect personalized piece. #CustomMadeEasy #AskMeAnything #PersonalizedGifts #ATouchByShaDesigns