Brand Tone

Respectful & Commemorative, Cultural & Artistic, Resilient & Hopeful, Sophisticated & Skillful, Passionate & Heartfelt

Brand Values

• •Philanthropy & Support
• •Cultural Fusion & Heritage
• •Remembrance & Healing
• •Artistic Excellence
• •Community & Connection

Best Practices

• •Anchor to the Origin Story: Always circle back to the band's foundational mission of support and remembrance. This should subtly underpin most communications.
• •Embrace Cultural Nuance: Use language that reflects an appreciation for both Japanese and jazz cultures. This could be through word choices, thematic content, or storytelling.
• •Highlight Artistry and Skill: When describing the music or musicians, use terms that convey expertise, passion, and the sophisticated nature of their work.
• •Maintain a Hopeful yet Respectful Voice: While the inspiration is a tragedy, the overarching message should be one of hope, healing, and the positive power of music, always maintaining respect for those affected.
• •Be Authentic and Transparent: Clearly communicate the philanthropic aspect of the brand. If a portion of sales goes to charity, make this clear and transparent, reinforcing the genuine commitment to the cause.

Social Perception

Respected Musical Ensemble, Dedicated Philanthropists, Cultural Ambassadors. The Shopify store "6ba69e.myshopify.com" itself, if it's selling merchandise related to Otonowa Music, would likely be perceived through the lens of the band's reputation: artistic, culturally rich, and supportive of a good cause.

Copy Examples

• •Headline: Music That Rebuilds. Sounds That Heal. Discover Otonowa.
• •Product Description (for an album): Experience the soulful fusion of Japanese tradition and American jazz with Otonowa's latest album. Each track is a heartfelt journey, masterfully crafted to inspire resilience and honor a timeless heritage. A portion of proceeds supports ongoing recovery efforts in Japan.
• •Social Media Post: Let the evocative melodies of Otonowa transport you. Our music is more than just notes; it's a 'Circle of Sound' (音の和) connecting cultures and supporting communities. Listen now and become part of the story. #OtonowaMusic #JazzForJapan #CulturalHeritage
• •About Us Snippet: Born from a desire to make a difference, Otonowa Music blends the vibrant energy of jazz with the poignant beauty of Japanese folk traditions. Led by Akira Tana, we create music to remember, to heal, and to uplift. Join us in our mission.
• •Call to Action: Support the Sound of Hope. Shop Otonowa's collection and directly contribute to communities rebuilding in Japan. Every purchase makes a difference.