Brand Tone

Slightly Edgy, Urban, Inclusive, and Empowering. A blend of streetwear edge with a focus on elegance and self-expression.

Brand Values

• •Style & Individuality
• •Quality
• •Confidence & Self-Expression
• •Modernity & Versatility
• •Innovation & Customer Experience

Best Practices

• •Ensure consistency across all channels, from website descriptions to social media captions.
• •Tailor the tone to connect authentically with the target audience.
• •Incorporate confident and aspirational language to add depth.
• •Maintain alignment with the brand's core values in all communications.
• •Use relevant hashtags to enhance discoverability and brand messaging (e.g., #UrbanElegance, #StyleInspo).

Social Perception

A brand that is perceived as modern, inclusive, confident, and focused on empowering individuals through unique and versatile fashion.

Copy Examples

• •L'ESSENCE: Urban fashion that combines streetwear and elegance.
• •Express your unique style and personality through fashion.
• •Quality craft, unmatched confidence.
• •#Lessence #EstiloÚnico #ModaContemporánea #CompraAhora #fashion #oversize #tshirtstore #tshirt #lifestyle
• •Inspiring confidence and self-expression in women by celebrating diversity.