Brand Tone

Authentic & Rooted, Empowering & Unifying, Modern & Stylish, Community-Focused, Accessible & User-Friendly

Brand Values

• •Cultural Celebration & Connection
• •Authenticity
• •Empowerment
• •Diversity
• •Unity
• •Customer Convenience

Best Practices

• •Always Emphasize Authenticity: Consistently highlight the genuine African origin of products and traditions. Use phrases like "sourced directly from Africa," "authentic traditions," "genuine heritage."
• •Speak to Cultural Identity and Connection: Frame product benefits not just in terms of physical results but also in terms of connection to heritage, roots, and community.
• •Use Empowering and Inclusive Language: Craft messages that uplift and unite the target audience (African Diaspora in Europe). Focus on celebrating diversity and shared identity.
• •Maintain a Visually Cohesive and Modern Aesthetic in Accompanying Imagery: Ensure that the visuals used alongside copy reflect the modern, stylish yet culturally rooted appeal of the brand.
• •Ensure Clarity and Accessibility in Communication: Whether on the website, app, or social media, make information clear, concise, and user-friendly, reinforcing the ease of the shopping experience.

Social Perception

Positive App Experience, Niche Provider, Trusted Source

Copy Examples

• •Headline: Rediscover Your Roots. Radiate Your Beauty. Body: "Dusatu brings the vibrant essence of African beauty traditions right to your doorstep in Europe. Explore authentic hair and skincare, curated for you. #AfricanHeritage #DusatuBeauty"
• •Headline: More Than Products. It's a Connection. Body: "Feel empowered and united with Dusatu. We're building a bridge to the beauty of Africa, celebrating our diverse heritage together. Shop our collection and join the movement. #BeautyUnites #DusatuCommunity"
• •Headline: Authentic. Modern. Uniquely You. Body: "Experience the best of both worlds. Dusatu blends timeless African beauty secrets with contemporary style. Effortless shopping, exceptional quality. Download the Dusatu app today! #AfricanGlow #ShopDusatu"
• •Headline: Your Beauty, Your Story, Our Heritage. Body: "At Dusatu, we celebrate the extraordinary beauty that resides in every individual. Discover products sourced directly from Africa, designed to make you shine. #DusatuCelebrates #MyAfricanBeauty"
• •Headline: Seamlessly Yours: The Heart of Africa, Delivered. Body: "Shopping for your favorite African beauty essentials in Europe is now easier than ever. Explore our handpicked Afro-centric products on the Dusatu app and experience beauty rooted in tradition. #DusatuApp #AuthenticBeauty"