Brand Tone

Inspirational & Uplifting, Encouraging & Supportive, Faith-Centered & Reverent, Approachable & Warm, Community-Oriented

Brand Values

• •Faith
• •Inspiration/Encouragement
• •Community
• •Expression of Belief
• •Positivity
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone words (e.g., "Inspirational," "Supportive," "Reverent," "Joyful"), common phrases, words to use/avoid, and the overall feeling you want to evoke. Include examples.
• •Always Root in Faith: Ensure all copy, whether for product descriptions, social media, or ads, subtly or overtly connects back to Christian values, scriptures, or the concept of living a faith-led life.
• •Focus on "You" and "We": Use inclusive language that speaks directly to the customer ("you," "your") while also fostering a sense of community ("we," "us," "our community"). This makes the message personal and inviting.
• •Prioritize Positive and Encouraging Language: Even when addressing struggles or the need for faith, frame it with hope, strength, and encouragement. Avoid overly critical, judgmental, or fear-based messaging.
• •Review and Refine: Regularly review all copy across platforms to ensure it aligns with the established tone and values. Get feedback from team members or even trusted customers to ensure consistency and resonance.

Social Perception

Positive & Niche, Community Hub, Authentic, Purpose-Driven, Source of Encouragement

Copy Examples

• •Wrap yourself in His word. Our 'Faith Over Fear' tee isn't just a statement, it's a reminder of the strength that guides you. Soft, comfortable, and designed to inspire. Wear your faith boldly. ✨ #TheCrownedLife #FaithOverFear #ChristianApparel
• •What Bible verse is speaking to your heart this week? Share in the comments below – let's uplift each other! 🙏 #CommunityInChrist #DailyBread #TheCrownedLife
• •NEW ARRIVALS: Pieces that speak to your soul. ✨ Discover fresh designs inspired by timeless truths. Perfect for gifting or as a special reminder of His constant love. Explore the collection and let your light shine! Shop now -> [Link]
• •The Crowned Life was born from a desire to share the hope and joy found in faith. Each design carries a piece of our heart and a prayer that it blesses yours. We're more than a brand; we're a family, walking this journey together. Join us in living The Crowned Life.
• •Bless your wardrobe (and your wallet!). 🙏 Our Spring Inspiration Sale is ON! Get 20% off all uplifting tees and accessories that help you share your faith in style. Limited time only – don't miss out! #ChristianSale #FaithFashion #TheCrownedLife