Brand Tone

Informative and Educative, Caring and Empathetic, Trustworthy and Reassuring, Positive and Encouraging

Brand Values

• •Natural Wellness
• •Efficacy
• •Purity and Quality
• •Customer-Centricity
• •Family-Oriented
• •Transparency

Best Practices

• •Explain the benefits and science in a way that is easy for everyone to understand, reinforcing trust and approachability.
• •Use language that shows understanding and support.
• •Consistently Highlight Natural & Pure: Reinforce the "natural" and "pure" aspects in product descriptions, social media, and ads, as this is a core value and differentiator.
• •Focus on Benefits, Not Just Features: While mentioning ingredients like "magnesium chloride" and "MSM" is important, always tie them back to tangible customer benefits like "better sleep," "less pain," or "faster recovery."
• •Encourage customers on their journey to improved well-being.

Social Perception

Customers perceive the products as effective for sleep, pain relief (muscle, joint, arthritis, endometriosis), and children's growing pains.

Copy Examples

• •Experience the natural difference.
• •From easing joint discomfort to promoting faster muscle recovery, our natural formulas help you get back to doing what you love, feeling stronger every day.
• •Because a happy, rested child means a happy you.
• •Fuel your well-being with ingredients that work, naturally and effectively.
• •From enhanced energy and focus to deeper relaxation and improved mobility, it’s your simple step towards a more vibrant life.