Brand Tone

Aspirational & Elegant, Authentic & Traditional, Quality-Focused, Customer-Centric (emerging), Modern & Fashion-Conscious

Brand Values

• •Craftsmanship & Heritage
• •Quality
• •Elegance & Sophistication
• •Authenticity
• •Customer Trust

Best Practices

• •Use "Luxury" & "Elegance" Lexicon: Incorporate words like "premium," "sophisticated," "refined," "exquisite," "masterpiece," and "timeless" to reinforce the high-quality, aspirational feel of the brand.
• •Showcase Quality Materials & Durability: Detail the specific high-quality materials used (e.g., "pure leather," "genuine Pashmina") and mention the durability or longevity of the products.
• •Incorporate Customer-Centric Language: While aspirational, also ensure copy reflects trust-building elements like "Open Before Pay," easy returns, and dedicated customer support, showing that luxury also comes with care and reliability.
• •Emphasize Heritage and Craftsmanship: Highlight the traditional techniques and cultural significance of the products, reinforcing the brand's commitment to authentic Pakistani craftsmanship.
• •Adapt Tone to Platform: Maintain core values across all platforms but adjust the language and style to suit the specific audience and format (e.g., more concise and trendy on TikTok, more detailed on the website).

Social Perception

Positive (among reviewing customers), Growing Online Presence, Trustworthy (based on policies)

Copy Examples

• •Elevate your every day.
• •Our collection of handcrafted leather goods and traditional wear embodies the spirit of Pakistani heritage with a touch of modern elegance.
• •Give a gift of timeless elegance.
• •Experience the luxury of authentic craftsmanship.
• •Discover the perfect blend of tradition and sophistication.