Brand Tone

Professional, Reliable, Accessible, and Customer-Centric

Brand Values

• •Accessibility: Making the best products in the world accessible to Brazilians.
• •Customer Focus/Service: Providing humanized customer service and professional support.
• •Quality/Trustworthiness: Offering genuine, quality items and warning against potentially fraudulent alternatives.
• •Efficiency: Providing fast shipping accompanied by a tracking code and having products available for quicker delivery.

Best Practices

• •Emphasize Reliability and Trust: Consistently use language that reinforces the security of transactions, the quality of products, and the dependability of your service (e.g., "genuine products," "secure checkout," "expert support").
• •Highlight customer support availability.
• •Address the issue of counterfeit products carefully, focusing on the benefits of choosing Teknico for guaranteed quality and support.
• •Showcase customer testimonials and reviews to build trust and social proof.
• •Use clear and straightforward language in all communications to avoid confusion and ensure accessibility.

Social Perception

Teknico aims to be perceived as a reliable importer of quality tools and equipment, focused on good customer service and secure transactions. The proactive warning about potentially counterfeit products from other sources should be interpreted positively as a sign of transparency and concern for customers.

Copy Examples

• •Secure Payment - Shop with confidence knowing your transactions are protected.
• •Free Shipping with Tracking - We provide fast and reliable shipping with full tracking, so you know exactly when your order will arrive.
• •Professional Support - Our dedicated support team is available daily to assist you with any questions or concerns.
• •Satisfaction or Refund - We stand behind our products and offer a satisfaction guarantee.
• •We bring the world's leading tool brands to your doorstep. Experience quality and reliability with every purchase.