Brand Tone

Community-Focused & Inclusive, Passionate & Enthusiastic, Knowledgeable & Expert, Direct & Informative, Slightly Edgy/Opinionated (Owner)

Brand Values

• •Community Building: Creating a sense of belonging, friendship, and partnership with players is paramount.
• •Customer Experience & Value: Aiming to be the "premium place to play" by offering more than just retail, including a social experience, 24/7 access for members, and well-organized events. The owner started the store partly due to other stores being "complacent and disrespectful."
• •Passion for the Hobby: Promoting a wide variety of games and encouraging players to expand beyond single game systems.
• •Transparency: Willingness to explain how the club/store model works to members.
• •Quality & Selection: Stocking a deep selection of games, hobby supplies, and actively played product lines.
• •Engagement: Actively using social media and online platforms to connect with and showcase the community.

Best Practices

• •Speak the Language of Your Community: Use terms, slang (appropriately), and references that resonate with tabletop gamers. Show you understand their passion because you share it.
• •Emphasize "We" and "You": Foster a sense of belonging by using inclusive language. Talk with your audience, not just at them. Highlight the benefits for them – the community, the experience, the access.
• •Show, Don't Just Tell, Your Passion: Instead of just saying you're passionate, let it shine through in your descriptions of games, events, and the community itself. Share exciting news with genuine enthusiasm.
• •Be Authentic and Transparent: Reflect the owner's transparent approach. If there are house rules for an event, explain them clearly. If you're excited about a new product, say why. Authenticity builds trust.
• •Highlight the "More Than Retail" Aspect: Consistently weave in the value of the club, the gaming space, the events, and the community. Remind people that Fabricator's Forge offers an experience, not just products.

Social Perception

Highly Positive among Local Gamers, Valued for Community and Events, Reliable Retailer, Hub for Hobbyists

Copy Examples

• •Headline: Your Next Adventure Starts at The Forge. Body: More than just a store, Fabricator's Forge is *your* community for all things tabletop. Dive into new worlds, meet fellow heroes, and find everything you need for epic campaigns. Join the Forge family today!
• •Headline: Fuel Your Passion. Find Your People. Body: At Fabricator's Forge, we live and breathe tabletop gaming. From the latest Warhammer drops to indie board game gems and all the paints in between – we've got you covered. Plus, connect with Pittsburgh's most passionate players in our thriving club!
• •Headline: Level Up Your Game Nights. Body: Tired of the same old routine? Fabricator's Forge offers a premium play space, exciting tournaments, and a welcoming community for every kind of gamer. Become a member for exclusive perks and 24/7 access to the action!
• •Headline: By Gamers, For Gamers. Seriously. Body: We're not just selling games; we're building a haven for hobbyists. Founded by a lifelong gamer, Fabricator's Forge understands what players *really* want: great selection, a welcoming atmosphere, and a place to truly belong.
• •Headline: Don't Just Play the Game. Be Part of It. Body: Fabricator's Forge is where the Pittsburgh tabletop scene comes alive! Discover new releases, join our bustling Discord, participate in epic events, and share your passion with hundreds of local gamers. What are you waiting for?