Brand Tone

Sophisticated, Personal & Sentimental, Trustworthy & Expert, Contemporary & Practical.

Brand Values

• •Timelessness & Enduring Quality
• •Craftsmanship & High Quality
• •Individuality & Self-Expression
• •Transparency & Trust
• •Customer-Centricity & Personalization
• •Local Support

Best Practices

• •Use words like "enduring," "heirloom," "cherished," "meticulously crafted," "exceptional."
• •Use phrases that evoke emotion and personal significance, like "celebrate your moments," "your unique story," "a symbol of..."
• •The goal is to build trust through transparency.
• •Emphasize the craftsmanship and high quality of materials.
• •Focus on the customer and personalization, highlighting services that cater to individual needs.

Social Perception

A trusted jeweler for fine pieces for special occasions and gifting, aspiring luxury with practicality.

Copy Examples

• •impregnated with an aura of sophistication and grace
• •diseños contemporáneos
• •lujo y practicidad
• •Explore pieces made to celebrate your unforgettable moments.
• •Made with the highest quality materials, it’s a piece to cherish and wear, creating timeless memories with every glance.