Brand Tone

Professional & Expert, Helpful & Partner-Oriented, Approachable & Clear, Trustworthy & Transparent

Brand Values

• •Client Success & Growth
• •Partnership & Collaboration
• •Expertise & Quality
• •Tailored Solutions
• •Transparency
• •Support for Local Businesses

Best Practices

• •Always Prioritize 'Partnership' and 'Support': Frame your services not just as transactions, but as ongoing support and partnership aimed at the client's success. Use words like 'partner,' 'collaborate,' 'support,' and 'grow together.'
• •Emphasize Clarity and Simplicity: Avoid overly technical jargon where possible. If technical terms are necessary, explain them simply. Reiterate that 'marketing doesn't have to be difficult.'
• •Showcase Expertise Through Value: Instead of just stating expertise, demonstrate it by providing helpful insights, tips, and explanations (e.g., through blog posts, social media content, and consultations). Focus on the *benefits* of your services.
• •Maintain a Professional Yet Approachable Demeanor: Be knowledgeable and confident, but also friendly and accessible. Encourage questions and dialogue.
• •Be Transparent in Your Communications: Reflect the value of transparency in all copy, from service descriptions to pricing discussions (where appropriate in public-facing copy, or by clearly stating how to get pricing information).

Social Perception

Reliable, expert, and client-focused digital marketing partner. A high level of expertise, demonstrable results, and trustworthy collaboration

Copy Examples

• •Headline: Stop Guessing, Start Growing. Your Local Business Deserves Expert Digital Marketing. Body: At Nowake Digital, we partner with businesses like yours to deliver tailored digital marketing solutions that get real results. From website design to social media that sings, we make your online presence powerful. Let's talk about your goals!
• •Social Media Post: Overwhelmed by marketing jargon? We get it. Nowake Digital offers clear, effective strategies to boost your local business online. We're your dedicated partners in navigating the digital world. #DigitalMarketing #LocalBusiness #GrowthPartner
• •Service Page Snippet (Website Design): Your website is your digital front door. We design and build beautiful, functional websites that not only look great but also convert visitors into customers. Let's create an online experience your audience will love.
• •Email Subject: Ready for a Digital Marketing Partner Who Gets Your Business? Body: Hi [Name], At Nowake Digital, we specialize in helping local businesses thrive online with tailored strategies and transparent service. If you're looking for expert support without the overwhelm, let's schedule a free, no-hassle consultation.
• •Blog Post Intro: Choosing the right digital marketing agency can feel like a minefield. You need a partner you can trust, one who understands your unique business and delivers on their promises. At Nowake Digital, transparency and tailored solutions are at the heart of everything we do.