Brand Tone

friendly, personal, warm, appreciative, enthusiastic, and passionate

Brand Values

• •Customer Satisfaction & Delight
• •Personal Touch & Connection
• •Quality & Uniqueness
• •Trustworthiness & Reliability
• •Passion & Shared Adventure

Best Practices

• •Always Write as Merel & Marleen (or with their voice in mind): Even if others write copy, it should sound like it's coming from passionate, friendly founders who genuinely care. Use "we" and share little insights or excitements.
• •Emphasize the "Gift" Experience: Continuously refer to the careful packaging and personal touches. Use words like "treat," "special," "little party," and "handwritten."
• •Highlight Uniqueness and Curation: Remind customers that products are "carefully selected," "unique," and not found everywhere. This reinforces the "concept store" aspect.
• •Maintain a Warm, Approachable, and Slightly Enthusiastic Voice: Use welcoming language, express genuine appreciation for customers, and share excitement about products or the brand journey. Avoid overly formal or generic corporate speak.
• •Incorporate Customer Feedback and Language (Subtly): When customers consistently praise something (e.g., "fast delivery," "beautifully wrapped"), echo these satisfactions in the copy to show you listen and deliver on what's important to them.

Social Perception

Customers perceive Lemons Conceptstore very positively. They are seen as reliable, with excellent and fast service, and high-quality, unique products. The personal touches, such as gift-like packaging and handwritten notes, are highly valued and contribute to a feeling of being a cherished customer. The brand is considered trustworthy, as evidenced by their WebwinkelKeur affiliation and positive reviews.

Copy Examples

• •Instagram Post (New Product): "Hello sunshine! ☀️ Our new [Product Name] has just arrived, and we're already dreaming of how it will brighten your space. Carefully chosen by Merel & Marleen, just for you! Tap to shop and let us wrap it up like a little piece of happiness. ✨ #LemonsConceptStore #NewCollection #HomeDecorLove #UniqueFinds #GiftToYourself"
• •Facebook Ad (General Awareness): "Tired of the same old decor? At Lemons Conceptstore, we (Merel & Marleen!) personally pick every beautiful item, from cozy candles to statement vases. We believe in making your home feel uniquely YOU. Plus, every order arrives like a special gift! Discover our world of curated treasures. 👉 [Link to Website] #HomeInspo #ConceptStore #DutchDesign #PersonalShopping #LemonsMagic"
• •Website Banner (Customer Service): "Got a question or need a little style advice? Marleen is here to help! We love chatting with you and ensuring you find the perfect piece. It's like having a personal shopper friend! 🍋 #CustomerLove #PersonalAdvice #HappyShopping #LemonsConceptStore"
• •Email Newsletter Snippet (Highlighting a Bestseller): "Our customers are loving the [Bestselling Product Name], and we can see why! It's [briefly describe why it's great]. We’ve packed so many of these with a handwritten 'thank you' this week – it makes our day knowing they’re going to lovely homes! See what the fuss is about: [Link to Product] P.S. Still looking for that perfect gift? We've got you covered! 😉"
• •Product Description (for a candle): "Create a warm, inviting glow with our [Candle Name]. Handpicked for its beautiful [scent/color/design], it's more than just a candle – it's an experience. Imagine cozy evenings and the soft flicker of light... We'll even wrap it beautifully, so opening it feels like a treat (or the perfect ready-to-give gift!). ✨ Each order from Lemons Conceptstore comes with a personal touch, because we believe in making your day a little brighter."