Tono de Marca

Artistic & Storytelling, Sophisticated & Worldly, Authentic & Artisanal, Intimate & Personal, Conscious & Appreciative

Valores de Marca

• •Exploration & Discovery: The core of the brand is the love of travel and uncovering unique, often overlooked destinations and their stories.
• •Craftsmanship & Heritage: Deep respect for artisanal skills and the preservation of heritage through the use of vintage materials and traditional embroidery techniques.
• •Storytelling & Individuality: Each piece is designed to be unique and to tell a distinct story, allowing the wearer to carry a piece of that narrative.
• •Authenticity: A focus on genuine experiences, real places, and the hands of real artisans.
• •Sustainability & Ethical Practices: Commitment to giving new life to vintage garments and supporting artisan communities. The brand views world discovery, creating memories, and being transformed by stories as the ultimate luxury.

Mejores Prácticas

• •Embrace the Narrative: Every piece of copy, from product descriptions to social media posts, should tell a story or evoke the spirit of travel and discovery. Use evocative language that transports the reader.
• •Highlight Craftsmanship and Authenticity: Consistently emphasize the hand-embroidered nature of the products, the vintage origin of the materials, and the skill of the artisans involved. This reinforces the brand's uniqueness and value.
• •Maintain a Sophisticated yet Personal Voice: The language should be elegant and worldly, but also warm and inviting, reflecting the personal passion of the founder and the intimate nature of discovering hidden gem locations.
• •Educate and Inspire: Use copy to not only sell but also to share the stories behind the destinations and the cultural significance of the crafts. This positions the brand as a curator of experiences as well as a fashion label.
• •Be Consistent Across All Channels: Ensure the tone, values, and core messages are uniformly applied across the website, social media, email marketing, and any press communications to build a strong, recognizable brand identity.

Percepción Social

Kilometre Paris is perceived as a high-end, niche luxury brand that caters to discerning individuals who are travellers, as opposed to tourists. These are curious, enlightened minds who value the journey as much as the destination. It's seen as a brand that offers more than just clothing; it offers wearable art, conversation starters, and a connection to unique global narratives. The association with vintage materials and hand-craftsmanship lends it an air of exclusivity and timelessness, appealing to those who reject fast fashion in favor of slow, meaningful consumption. The founder's background and passion are integral to the brand's image, adding a layer of authenticity and expert curation. There's an appreciation for the brand's commitment to highlighting lesser-known places and artisans.

Ejemplos de Copy

• •Headline: Wear the World. Carry the Story. Kilometre Paris: Beyond Fashion, A Journey Embroidered in Time. Body: Each Kilometre Paris creation begins with a whisper of the past – a vintage garment waiting for its next chapter. Hand-embroidered by artisans who stitch dreams into reality, our pieces carry the essence of distant lands and forgotten paths. This isn't just a shirt; it's a map to a memory, a conversation waiting to unfold. Discover your destination. Call to Action: Explore the Collection.
• •Headline: The Coordinates of Curiosity. Unearth Your Next Adventure. Body: Forget the fleeting trends. At Kilometre Paris, we believe true luxury lies in the thrill of discovery, the beauty of craftsmanship, and the stories that shape us. Our meticulously embroidered pieces are your passport to the world's hidden gems, each stitch a testament to the hands that made it and the place that inspired it. What journey will you wear? Call to Action: Find Your Kilometre.
• •Headline: Artisanal Soul. Global Heart. The Kilometre Paris Ethos. Body: We travel not to escape life, but for life not to escape us. Kilometre Paris partners with skilled artisans across the globe, transforming vintage treasures into unique narratives of exploration. Each garment is a tribute to slow fashion, ethical craftsmanship, and the enduring allure of a story well told. Embrace the journey, cherish the craft. Call to Action: Meet Our Artisans.
• •Headline: More Than A Label. A Legacy of Wanderlust. Body: Founded by globetrotter Alexandra Senes, Kilometre Paris is an ode to the authentic, the undiscovered, the beautifully imperfect. We don't just design clothes; we curate experiences, embroidering tales of adventure onto timeless pieces. Join our community of discerning travellers who believe that every journey, like every garment, should be unique. Call to Action: Discover Our Story.
• •Headline: Sustainable Storytelling. Consciously Crafted. Body: The future of fashion is woven with respect for the past and a commitment to the planet. Kilometre Paris breathes new life into vintage textiles, each hand-embroidered design a celebration of global artistry and sustainable luxury. Wear a piece of history, carry a story of conscious creation. Call to Action: Shop Sustainably.