Brand Tone

Enthusiastic & Passionate, Community-Oriented, Direct & Commercial, Informal & Approachable

Brand Values

• •Fandom Celebration: Providing fans with ways to express their love for anime series.
• •Product Accessibility: Offering a range of merchandise from popular anime.
• •Engagement: Seeking to connect with and be a part of the anime community.
• •Currentness: Keeping up with popular and trending anime series in their product offerings.

Best Practices

• •Know Your Audience (The Anime Fan): Use language, references, and inside jokes that resonate with anime enthusiasts. Stay updated on current anime trends, memes, and community discussions.
• •Embrace Enthusiasm: Let the passion for anime shine through in your wording. Use exclamation points, emojis (appropriately), and energetic language.
• •Focus on Community: Frame messages to encourage interaction, sharing, and a sense of belonging among fans. Ask questions and invite user-generated content.
• •Be Direct and Clear with Product Info: While being enthusiastic, ensure product descriptions, calls to action, and promotional details are easy to understand and act upon. Highlight what makes the product special for a fan (e.g., "Show your Hunter pride," "Perfect for your next con").
• •Maintain a German-First Approach (for anime-beyond.de): Since the primary website and a significant portion of the social media interaction are in German, ensure all core messaging is flawlessly translated and culturally adapted if expanding to other languages. For the ".de" domain, prioritize clear, engaging German copy. When using universal anime terms or Japanese words (e.g., Nakama, Shonen), ensure they are commonly understood by the target German-speaking anime audience.

Social Perception

Merchandise Provider, Community Hub (Potentially), Interest-Driven, Dependent on Product Appeal

Copy Examples

• •🔥 Unleash your inner Titan! 🔥 Our NEW Attack on Titan hoodies just dropped! Which design are you copping first? Link in bio to grab yours before they're gone! #AnimeBeyondDE #AttackOnTitan #ShingekiNoKyojin #AnimeMerch #NewDrop #AnimeFashion
• •Light up your domain like a Hashira! 💡✨ Our Demon Slayer LED lamps are next level. Who's your fave character? Let us know! 👇 #AnimeBeyondDE #DemonSlayer #KimetsuNoYaiba #AnimeLamp #OtakuRoom #AnimeGermany
• •Level Up Your Look! 🚀 Shop the latest Anime Merch from all your favorite series. Free shipping across Germany! Your adventure starts here. 👉 Shop Now!
• •MANGA vs ANIME? 🤔 What's your go-to? Vote now and let's see what the Beyond community thinks! P.S. We've got merch for both! 😉 #AnimePoll #MangaLove #AnimeCommunity #AnimeBeyondDE
• •Hey Nakama! 🌊 Set sail with our One Piece collection! From epic tees to must-have accessories, find your treasure at Anime Beyond. Plus, get 10% off your next adventure with code CREW10. Shop the Grand Line! [Link]