Brand Tone

Appreciative of Craftsmanship, Inspiring & Creative, Authentic & Reassuring

Brand Values

• •Quality Craftsmanship
• •Unique Design
• •Creating Meaningful Spaces
• •Sustainability/Ethical Sourcing (Implied)
• •Associated with higher quality
• •A brand that values storytelling

Best Practices

• •Focus on 'Why' Not Just 'What': Explain the inspiration, craftsmanship, and how items improve living.
• •Highlight the handmade, unique, and quality aspects of items.
• •Encourage customers to create beautiful and personal living spaces.
• •Highlight the value of unique, non-mass-produced items.
• •Avoid unsubstantiated claims; authenticity is key to the 'artisanal' appeal.

Social Perception

Associated with higher quality, values storytelling, commitment to well-made products with attention to detail, offering distinctive pieces that stand out from mass-produced items

Copy Examples

• •Discover the unique story behind each handcrafted piece in our collection.
• •Transform your house into a home with our artisanal decor, designed to inspire tranquility.
• •Experience the beauty of ethically sourced materials and sustainable craftsmanship.
• •Elevate your living space with our distinctive designs, made for those who appreciate quality.
• •Create a meaningful space with our artisanal pieces, each telling a unique story.