Brand Tone

Gentle & Soothing, Conscious & Ethical, Approachable Luxury

Brand Values

• •Natural & Ethical Production
• •Customer Satisfaction & Quality
• •Well-being & Ambiance
• •Local Craftsmanship
• •Simplicity & Elegance

Best Practices

• •Highlight Ethical Values Clearly & Consistently: Always mention "handmade," "vegan," "cruelty-free," and "natural ingredients" in product descriptions, social media bios, and relevant posts to reinforce brand integrity.
• •Define "Luxury" through Experience and Quality: Since it's accessible luxury, focus the "luxury" aspect on the sensory experience, the quality of ingredients, elegant presentation, and the feeling of treating oneself, rather than exclusivity or high price points.
• •Emphasize Sensory Experience: Use descriptive language to evoke the scents and ambiance created by the products.
• •Showcase Customer Satisfaction: Share positive reviews and testimonials prominently on the website and social media channels.
• •Promote Local Craftsmanship: Highlight the "Made with care in the UK" aspect to appeal to customers who value supporting local businesses.

Social Perception

High-quality, ethically made home fragrance products that offer a touch of everyday luxury and promote well-being.

Copy Examples

• •Creating a calming atmosphere with our handcrafted candles.
• •Promote relaxation with our vegan and cruelty-free bath salts.
• •Experience a cozy and inviting ambiance in your home.
• •Indulge in mindful rituals with our natural home fragrances.
• •Discover the elegant packaging and delightful scents of Cool Luxury.