Brand Tone

caring, informative, reassuring, luxurious, elegant, empowering

Brand Values

• •Health and Wellbeing
• •Comfort
• •Quality and Craftsmanship
• •Sustainability and Ethical Practices
• •Inclusivity
• •Transparency
• •Feminine Elegance

Best Practices

• •Prioritize Empathy and Understanding: Always address the customer's potential pain points (discomfort, allergies, skin sensitivity) with genuine understanding and offer solutions.
• •Highlight Key Differentiators: Consistently mention the core benefits: organic Pima cotton, pure silk, hypoallergenic, AllergyUK certified, ethically made, and comfort.
• •Use Informative and Reassuring Language: Clearly explain the benefits of the materials and design features, reassuring customers that the products are safe and effective for their needs.
• •Maintain an Elegant and Positive Voice: Even when discussing sensitive issues, keep the tone uplifted, focusing on the positive outcomes of comfort, confidence, and feeling beautiful.
• •Be Transparent and Authentic: Share information about sourcing, production, and certifications openly to build trust and reinforce the brand's ethical values.

Social Perception

Problem Solver, High Quality and Comfort, Ethical and Trustworthy, Beautiful and Feminine, Worth the Investment, Good Customer Service, Advocate for Women's Health

Copy Examples

• •Headline: Finally, Lingerie That Loves Your Skin Back. Body: Tired of itchy, irritating lingerie? Discover JulieMay's collection, crafted from the softest organic Pima cotton and pure silk. Hypoallergenic, breathable, and beautifully designed for your ultimate comfort and confidence. Because you deserve to feel good, inside and out.
• •Headline: Embrace Comfort Without Compromise. Body: Why choose between elegance and skin-kindness? At JulieMay, we believe you deserve both. Our AllergyUK-certified lingerie is meticulously made with natural fibers, free from harsh chemicals and irritants. Experience the luxurious feel of Pima cotton and silk against your skin.
• •Headline: Your Sensitive Skin Solution is Here. Body: Living with eczema, psoriasis, or material allergies? JulieMay offers a range of beautifully crafted lingerie designed specifically for you. Our GOTS-certified organic Pima cotton and silk pieces are dermatologist-approved to soothe and protect, so you can finally wear lingerie that feels as good as it looks.
• •Headline: Menopause Comfort, Beautifully Designed. Body: Navigate menopause with greater ease. JulieMay's organic cotton and silk lingerie is naturally breathable and helps regulate temperature, offering relief from hot flushes while providing gentle support and a touch of luxury. Feel comfortable and confident every day.
• •Headline: Ethically Made, Exquisitely Soft. Indulge Guilt-Free. Body: Experience the difference of lingerie crafted with care – for you and the planet. JulieMay uses sustainably sourced organic Pima cotton and peace silk, ensuring every piece is as kind to the earth as it is to your skin. Discover beautiful, breathable comfort, ethically made.