Brand Tone

Mystical & Enchanting, Knowledgeable & Guiding, Authentic & Passionate, Inclusive & Welcoming, Slightly Alternative & Niche

Brand Values

• •Spirituality & Well-being
• •Authenticity & Craftsmanship
• •Knowledge & Empowerment
• •Magic & Enchantment
• •Community & Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of La Crypte Enchantée's tone (mystical, knowledgeable, authentic, inclusive, alternative) with examples of do's and don'ts. This ensures anyone writing for the brand stays consistent.
• •Immerse in the Niche Language: Use terminology and phrasing common within spiritual, witchy, and esoteric communities authentically (e.g., sacred space, energetic properties, shadow work, lithotherapy). However, also ensure to explain terms for newcomers to remain inclusive.
• •Focus on Benefits Beyond the Physical: Highlight not just what the product is, but what it does on a spiritual, emotional, or energetic level. Connect products to the customer's journey of self-discovery, well-being, or magical practice.
• •Maintain Visual-Textual Harmony: Ensure the copy complements the mystical, dark, or ethereal aesthetics of the brand's visuals. The words should evoke the same feelings as the images.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. Be helpful, knowledgeable, and show genuine passion for the subject matter, reinforcing the brand's values and personality.

Social Perception

A go-to source for quality esoteric and witchy products; Authentic and aligned with their interests; Trustworthy within its niche; Aesthetically pleasing; A community space

Copy Examples

• •✨ Unveil the secrets of the cosmos with our newly arrived Selenite wands. 🌙 Known for its ethereal glow and cleansing energy, Selenite connects you to higher realms and purifies your sacred space. Invite serenity and clarity into your practice. Discover yours at La Crypte Enchantée. #SeleniteMagic #CrystalHealing #SacredSpace #LaCrypteEnchantee #SpiritualTools
• •🔮 Seeking guidance on your path? The whispers of destiny await within our curated collection of Tarot and Oracle decks. Each card a story, each spread a revelation. Find the deck that calls to your soul and unlock your intuition. Fast, enchanted delivery across Europe. Shop now at La Crypte Enchantée. #TarotReading #OracleCards #SpiritualGuidance #Divination #WitchyVibes
• •Adorn yourself with the tranquil magic of Amethyst. 💜 This handcrafted necklace features a genuine, raw Amethyst point, cherished for its ability to soothe the mind, enhance spiritual awareness, and offer protection. Each stone is unique, chosen with intention, and lovingly wrapped to become your personal talisman. Embrace the calm, invite intuition. Handmade with love at La Crypte Enchantée. #AmethystJewelry #Lithotherapy #HandmadeMagic #SpiritualJewelry #ProtectiveEnergy
• •Subject: Embrace the Shadows: Tools & Rituals for the Dark Moon 🌑 Greetings, kindred spirit, As the Dark Moon veils the night, it's a potent time for introspection, release, and setting new intentions. La Crypte Enchantée has gathered sacred tools to honor this powerful phase – from obsidian scrying mirrors to protective incense blends and journals for your shadow work. Explore our collection and deepen your connection to the lunar mysteries. May your rituals be profound. ✨ #DarkMoonRituals #Witchcraft #ShadowWork #SacredTools #LaCrypteEnchantee
• •Quick witchy tip! 🌙✨ Keep your crystal jewelry energetically sparkling! Gently pass it through sage smoke or rest it on a selenite plate. What's your fave cleansing method? Let us know! 👇 #CrystalCare #WitchyTips #EnergyCleansing #LaCrypteEnchantee #SpiritualHygiene