Brand Tone

Empowering, Inclusive, Stylish, Approachable, Playful (in a tasteful way)

Brand Values

• •Inclusivity
• •Comfort
• •Confidence
• •Quality
• •Self-Expression & Individuality
• •Body Positivity

Best Practices

• •Always Prioritize Inclusive Language: Use words and phrases that resonate with a diverse audience. Avoid terms that could alienate or exclude. Actively celebrate different body types in your descriptions.
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the wearer *feel* – confident, comfortable, beautiful, powerful – rather than just on physical attributes or attracting others.
• •Maintain a Conversational yet Aspirational Voice: Be approachable and friendly, but also inspire. Use "you" and "your" to speak directly to the customer. Let the passion for your products and brand mission shine through.
• •Ensure Visuals and Text are Aligned: The diversity and confidence shown in your imagery should be directly reflected in the accompanying text. If you show curvy models, your text should celebrate curves.
• •Develop Key Brand Phrases/Hashtags: Consistently use a set of core phrases or hashtags (like #QueenOfUnderwear, #BodyLove, #QOUCurvyStyle) that encapsulate your brand values. This reinforces brand identity and helps create a recognizable voice across all platforms.

Social Perception

Positive, Empowering, Stylish & Affordable/Good Value, Relatable

Copy Examples

• •Headline for a new collection: "Your Style. Your Curves. Our New Collection. Feel Unstoppable."
• •Instagram Post Caption: "Elegance isn’t one size fits all. It’s the confidence you wear. ✨ Discover pieces designed for every you. #QueenOfUnderwear #BodyLove #ConfidenceWithin"
• •Product Description Snippet: "Crafted for comfort, designed to empower. This [Product Name] isn't just underwear; it's a daily reminder of your unique beauty. Made with [Material] that feels as good as it looks."
• •Email Subject Line: "Ready to meet your new favorite confidence boost? 😉"
• •TikTok Video Concept/Caption: (Video showing diverse women happily wearing the lingerie) "Every body is a Queen of Underwear body. 👑 Rock your curves! #QOUCurvyStyle #FeelGoodFuel #UnderwearThatUnderstands"