Brand Tone

Elegant & Sophisticated, Inspiring & Authentic, Attentive & Considerate, Modern & Innovative, Professional & Trustworthy

Brand Values

• •Extraordinary Experiences
• •Authenticity & Local Connection
• •Exceptional Service & Attention to Detail
• •Quality & Comfort
• •Innovation & Modernity
• •Guest-centricity
• •Sustainability

Best Practices

• •Emphasize 'Feeling': Use evocative language that focuses on the sensory and emotional aspects of the stay (e.g., 'Feel inspired,' 'Feel the place,' 'Feel unique,' 'extraordinary feelings').
• •Highlight Authenticity and Location: Stress the connection to the local culture, the uniqueness of the buildings, and the prime locations in major cities.
• •Showcase Service Excellence: Focus on intuitive, personalized, and attentive service that goes above and beyond to make guests feel special and valued.
• •The tone should reflect the premium nature of the brand.
• •Incorporate Elements of Discovery and Inspiration: Position the hotels not just as places to sleep, but as gateways to new experiences, inspiration, and memorable journeys.

Social Perception

Positive & High-Quality, Reliable & Professional, Memorable Stays, Good Value (in its segment), Business & Leisure Appeal

Copy Examples

• •Feel inspired in the heart of the city at NH Collection [Hotel Name].
• •Experience extraordinary hospitality in our iconic and emblematic buildings.
• •Discover authentic cultural experiences with intuitive service and attention to detail.
• •Indulge in a memorable stay driven by extraordinary feelings.
• •Connect with the soul of the place and feel uniquely special.